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Gowarikar sizes down SWADES to 3.12 minutes!
By Manisha Deshpande
In keeping with the demands of exhibitors, Ashutosh Gowarikar has sized down his SWADES to a length of three hours, twelve minutes. The film earlier had a duration of 3.45 minutes with exhibitors considering the idea of releasing the film in two shows but the new 3.12 hours duration, will now make it possible to schedule the film in three shows. There is talk that Gowarikar might further reduce the film if it warrants so. But a source from Gowarikar's office denied the news, "The film was always 3.12 hours long but some vested interests had spread rumors about the film being 3.45 hours long. There is no question of reducing the film further," the source revealed.
The film will be released with 122 prints in Mumbai, according to its Mumbai distributors, U.T.V. Pictures. "In addition to the urban areas, we have organized a planned campaign for the film in the interiors too," says Utpal Acharya, distribution-in-charge, U.T.V. Pictures.