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'MUSAFIR' gets lukewarm advance booking!

By Manisha Deshpande

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With the advance booking of MUSAFIR being just about average, the indication is that the film may not open to a cent percent response at most places. "For a big film like MUSAFIR, the advance booking is just about average, though the current windows will eventually decide the opening response for the film. I guess the average response has a lot to do with the fact that the film has got a 'A' certificate and is an action film, which will limit its reach to the family audiences," says Neeraj Goswami, Programming Manager, Fame Adlabs, who has pinned his hopes on the George Clooney, Brad Pitt, Catherine Zeta-Jones, Julia Roberts starrer, OCEAN'S TWELVE, which will have a simultaneous international release this week.

Most exhibitors also feel that the average advance booking has a lot to do with the feel of the film, which is typical of Sanjay Gupta's previous films. Says Rajesh Thadani, "Though the pre-release publicity gives the impression of the film being very stylized, it also reminds you of Gupta's previous films, KAANTE and PLAN."

According to Adil, Manager of G-7, action films have a limited audience these days unless they have something really interesting to offer.

But the Mumbai distributor of the film, Raju Shah feels that the advance booking should not be taken as an indicator for the opening response. "A majority of films don't get an advance booking these days. It is the current booking which finally decides the response, unless it is a film like VEER-ZAARA," Shah says.


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