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'DIL MAANGE MORE' rescheduled due to scarcity of theatres!
By Manisha Deshpande
With the mad scramble among distributors for the December 24 releases including the recently re-scheduled AB TUMHARE HAWALE..., the producers of DIL MAANGE MORE have postponed the release of their film by a week for December 31. "We were not getting the prime cinemas for the film and we were not open to the idea of sharing show-time with other films in a place like Delhi. Moreover the theatres playing SWADES would not have liked to discontinue the film after a week, considering that it is a major release. The distributors of my film also felt that we wouldn't be doing enough justice to the film by compromising on the chain of theatres. That's why the postponement," says Nikhil Panchamiya, producer of the film.
Panchamiya is aware of the fact that not many producers are in favor of having a December 31 release for their film, considering that it is the period for New Year revelry and two big films, KAL HO NA HO and MAIN HOON NA, have been scheduled for telecast on Sony and Star Plus. "All said and done, there is still an audience which would like to go to the theatres and watch a newly released film," he says.