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In-film advertisers vie for space in Vipul Shah's 'WAQT'

By Manisha Deshpande

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Vipul Shah has sure got a money spinner in his forthcoming 'WAQT-RACE AGAINST TIME'. The film is not only a hot proposition in the distribution market but Shah has managed to tie up with quite a few corporates for in-film advertising. "I had talked to some of them in the initial stages, since in-film advertising should be considered at the inception stages of the film. There were a few other leading companies who wanted to tie-up for the film and I did hold discussions with a couple of them to see where they could fit in," Shah reveals, reticent to divulge their names. "I don't want my film to end up looking like a commercial like it happened in a few big films released some time back, nor do I want it to look very obvious. Advertising is all about sending a subtle message woven in to a properly written script," he says.


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