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SHWAAS makes it to Palmspring festival

By Manisha Deshpande

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With just a fortnight to go for the Oscar screenings on January 10, the SHWAAS team of Arun Nalawde and Sandeep Sawant, are making their last-bid efforts to ensure that the film gets its due at the most revered of all award functions. "It is a tough challenge trying to make sure that your film does not go unnoticed among the 47 other films, all of great international class and appeal but where there is a will, there is always a way," says Arun Nalawde, producer of the film.

The 48 films that will be viewed by 100 members of the jury at a one-time screening have been classified into three zones - red zone, yellow one and blue zone. SHWAAS has been categorized in the red zone, according to Nalawde. He and his team have managed to substantially build up the awareness campaign for the film by holding community screenings and a special charity show for the film. "Apart from a couple of press-shows, the six community screenings held for the film, got us a wonderful response from the audiences, some of whom liked the film very much. We will be having more screenings in the next few days," Nalawde reveals.

Nalawde points out that the budget for the community screenings and the subtle awareness campaign runs into millions of dollars. "We have been keeping a tight control over our finances as far as possible. Fortunately for us, the Maharashtrian community in U.S. have extended their full support for the film," he says.

The good news for the film is that it has been selected for the Palmspring festival to be held in Los Angeles, in the last week of December. "It is definitely a very big achievement for us. The festival has some of the best known films the world over," says Nalawde.

He and director Sandeep Sawant will once again fly to L.A. on December 28 when the second round of community screenings begin. "We are glad that the film has made it so far. Who knows it might make it even further," says a modest Nalawde, who plans to ring in the New Year with the team of his film in Los Angeles.


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