You could be among 30 new Bollywood stars
By Viral Bhayani, IANS
Come March, and a massive hunt will be launched for 30 new faces in Bollywood.
Sahara Manoranjan and Percept D'Mark are behind the nationwide talent hunt called "Mr & Ms Bollywood" to find potential film stars.
The talent hunt will be kicked off in the first week of March and will be quickly followed by a number of roadshows across the country to be hosted by well-known film personalities.
Percept D'Mark, already into celebrity management, is launching 22 big Bollywood and Hollywood films this year.
"There have typically always been some 10-12 stars who rule Bollywood. We thought of getting more talent out and since Sahara as well as Percept are producing so many movies, we thought this would be a great idea," says Alan Mans, president, Films, Percept D'Mark.
Percept D'Mark will conduct and supervise the logistics of the event, which is being supported by Sahara Manoranjan.
Explaining the reason for supporting the event, Abhijeet Sarkar, head of corporate communications, Sahara India, says: "The Sahara India Parivaar is known for its commitment to the entertainment sector.
"This sector is witnessing massive growth and we believe this is only the beginning. Events like 'Mr & Ms Bollywood' are an investment in the future."
An advisory board comprising Karan Johar, Mahesh Bhatt, Raveena Tandon, Asha Parekh, Ashutosh Gowarikar, Smita Thackeray, Sarika, Ken Ghosh, Ashok Salian and Manish Malhotra has been constituted.
The main job of this panel will be to decide the process of selection.
"Mahesh Bhatt and Ken Ghosh have committed to this project and have promised to cast newcomers for their films," Mans told IANS.
The entire process will be three-tiered and there will be no entry fee. Ernst & Young (E&Y) will audit the selection and elimination process.
"We roped in E&Y to ensure that correct systems are followed and that the results are fair," says Mans.
"From the hundreds of thousands of entries that we expect to receive, 30 talented individuals will be selected. All 30 winners will be signed for lead roles in films and TV. I don't think it gets any bigger or better."
A massive media blitz, with advertisements, announcements and distribution of forms will begin in early March.