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The most happening release this winter 'Dil Maange More'

By Manisha Deshpande

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DIL MAANGE MOREIt may not have the trappings of a grand star-studded bonanza but DIL MAANGE MORE definitely figures in the list of the most anticipated films scheduled for release this December, for reasons more than one.

To start with this romantic misadventure of three girls and a boy, who thinks he's found true love, was a sell-out with its artistes and the producers, Fourth Wall Productions, from day one, when director Anant Mahadevan narrated the subject to them. "It got us excited from the moment Anant discussed the subject with us. It is not a copy or re-make of any other film nor is it an adaptation. The subject has a fresh approach. The fact that Anant had already got a confirmation from Shahid Kapur, who was fascinated by the subject, gave us all the more reason to act on it immediately," says producer Nikhil Panchamiya. To give the film its due, Panchamiya decided to make it a "happening" one by announcing it at the I.I.F.A. awards. "What could be more exciting than launching the film in front of a huge strong gathering at the I.I.F.A. awards with a promise to release it before April 2005?" asks Saini.

DIL MAANGE MOREShot in the exotic locales of Goa and Malaysia, besides Mumbai, DIL MAANGE MORE also marks the debut of Soha Ali Khan, who according to Panchamiya has given a great performance in the film. He reveals that the decision to cast the three heroines, Soha Ali Khan, Ayesha Takia and Tulip Joshi, was made after a lot of planning. "The three have similar roles in the film in that it is the story about who eventually succeeds in getting the guy as against who gets the girl," says Panchamiya.

Shahid Kapur's decision to prioritize the film over all his other assignments gave the film an added curiosity value in the trade. "I guess that was due to the subject and the fact that it was a solo-hero film, considering that he's not working in a Yash Chopra or a Sanjay Leela Bhansali film. I am told that his decision did upset a few producers and directors since Shahid gave me dates which were not mine, but it also showed that Shahid had tremendous faith in the film and the fact that it would release on schedule," smiles Panchamiya.

According to him, Shahid's presence in the film has definitely given it an added edge. "There's no doubt that he has a crazy fan-following among teenagers. When we shot in Goa, he was mobbed by a150-strong crowd of teenagers."

DIL MAANGE MOREThanks to the initiative taken by Shahid and the co-operation of the other artistes and the technicians, the film has been completed well before the deadline that Panchamiya had set at the I.I.F.A. awards. "Today we are releasing the film four months ahead of schedule which is a big achievement in itself. I admit it was possible only due to the efforts of the artistes and the technicians. At times we were pushing ourselves hard and over-working in the process knowing that certain combination dates would not be available later. But the team discipline and spirit made all the difference. We started on June 6 and finished shooting the film on October 12 in four months and five schedules," says a jubilant Panchamiya.

Unlike other producers who sell the distribution rights of their films during their under- production stages, Panchamiya has chosen the option of not selling the film yet to buyers. "We deliberately decided not to sell the film for the rest of India, except Mumbai, where we are releasing it, because we wanted the distributors to see the promos before buying the film."

The smart move has been made by Panchamiya to ensure that the film gets its deserving price in the market. "It is an advantage as far as pricing is concerned. The promos reflect the freshness and the novelty about the film. We have just released the promos and they are already generating their own share of curiosity in the market," he says adding that the film has all it takes to make a big success. "It is as big a film as any other film in terms of its look, production values, making and of course the performances of the artistes. I don't see why it shouldn't create a sensation at the box-office," he quips.


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