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Aamir Khan offers tips on marketing to 'SHWAAS' director

By Manisha Deshpande

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With less than three months to go for the Academy awards screening (on January 25), Aamir KhanSandeep Sawant, the director of SHWAAS, the official Indian entry for the Oscars, has intensified his networking to build up an awareness campaign about the film. A few days ago, Sawant was in for a pleasant surprise when Aamir Khan called up and offered to give him references to build up the marketing of the film in the U S, the ones that he had cultivated during the LAGAAN days, when he had almost stationed himself in the U S "It was a kind gesture of Aamir. I was looking forward to getting some of his tips and it really boosted my spirits", enthuses Sawant. Prior to this director Ashutosh Gowarikar too had given Sawant a few clues about the pre-academy screening build up for the film.


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