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Zee intensifies production plans!
By Manisha Deshpande
The coming year will also be a crucial year for Zee, which has intensified its production and distribution plans and has signed a number of leading names for directing its forthcoming projects. "We have a total of at least 14-15 productions in the coming year with various directors. Currently we are holding discussions with Aziz Mirza, Raj Kanwar, Sudhir Mishra and four other known directors in the industry. This is besides our tie-ups with Nimbus for production and distribution," says Vivek Vaswani, who as head of the film production wing, has his hands full what with the many projects that Zee is planning.
According to Vaswani, Zee will emerge a major player in the field of both production and distribution in the coming two years. "We have already drawn out a strategy and a time-frame for completion of each project, besides its costing and execution," he says. On the distribution front, Zee has acquired the rights of Dharmendra's SOCHA NA THA, which is scheduled for a December release.