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Sex siren promotes cellulite-fighting lotion


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Download Malaika Arora Khan WallpapersIndia's original sex siren Malaika Arora Khan is the face of a new cellulite fighting lotion from India's biggest fitness and weight loss chain, VLCC.

Arora Khan, the undisputed queen of the Bollywood 'item girls', actresses who only appear in one, usually fiery dance sequence, is endorsing Shape Up, a new lotion to fight the stubborn fat deposits that affect almost all Indian women.

"After I had my baby, people expected me to bloat up," said Arora Khan, who surprised critics by maintaining her much admired hourglass figure even after childbirth.

"The battle against cellulite is endless and I had hit the gym with a vengeance. I have used this product and I can vouch for the fact that it really works.

"I'm not saying this because I've been paid to say this."

She also said a product like Shape Up was critical in a country where hitting the gym isn't an option too many women take.

"If you ask most new mothers, or even young girls whether they are going to the gym, they'll say no," said Arora Khan, looking very fit in a denim shoulder-less cat suit.

"In such a situation, products like Shape Up can do wonders."

Shape Up promises to remove unwieldy fat deposits on the hip, abdomen and thighs, which gives the body surface the 'orange peel' look.

The Rs.1 billion VLCC, which has 73 centres spread across 41 cities, is aiming to make Shape Up a Rs.100 million brand in one year.

"Shape Up is a unique niche product," said Vandana Luthra, chairperson of VLCC. "It is a product developed after 15 years of research and development."

The lotion would be retailed from 7,500 outlets.

"For long, Indian women have said there's nothing to solve cellulite woes, now they should never have to complain again."


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