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Distributors ready for grand Diwali release of 'Mughal-E-Azam' in color
By Manisha Deshpande
Producer-financier-distributor, Dinesh Gandhi is back in the distribution fray in a big way with the Diwali release of the legendary film, 'Mughal-E-Azam'. The film is being re-released in color with Dolby Digital prints after a span of 44 years and has been the talk of the trade ever since the producers Sterling Investment Corporation Pvt Ltd., announced their plans to re-release it.
Gandhi acquired the Mumbai rights of the film last week at an exorbitant price of Rs 2.25 crores a few days ago, thereby ruling out the other contenders in the race. "I guess it has come as a big surprise in the trade but I had been contemplating buying the film for a long time," reveals Gandhi, who is releasing the film through his long-time partners, Raksha Film Distributors.
According to Sanjay Bhandari, spokesperson for Sterling Investment Corporation Ltd., the film has been a hot proposition in the trade ever since they announced plans to release it in color three and a half years back. "Music director Naushad-ji with the help of Uttam Singh gave the music a new freshness with the re-recording in Dolby Digital. When we finished with re-mixing, there was literally a fight among distributors to acquire the rights of the film but we wanted to release it in as many territories as possible. We did agree to sell the Mumbai rights at Dinesh Gandhi and his partner Ramesh Sippy, since their close friend Boney Kapoor's father, Surinder Kapoor, shared a long association with director K.Asif," Bhandari reveals.
Interestingly, the film will not have a simultaneous overseas release like other films. "That will happen a few weeks later since we really want to work on its overseas release and give it a classical look," Bhandari explains.
Meanwhile Gandhi and Rakesh Sippy of Raksha Film Distributors have decided to release the film with 60-70 prints. "It may even extend to more prints depending on the demand," says Sippy. "Its definitely going to be a great contender for the other three Diwali releases," quips Gandhi.