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Popcorn Entertainment to design films
By Manisha Deshpande
Sunil Shetty's Popcorn Entertainments has set up a new division for designing projects, where films will be planned, designed and even executed in certain cases in a specified time frame and budget. The low-risk great result move is said to have been made in order to counter the losses that the company has made in production in recent times. "We are looking at the division as a success story from day one with our tremendous contacts and reach. Our target is to design and completely plan projects for producers right from the budgeting, casting to the actual execution of projects. In fact we have already started work on that. Besides there is no risk factor involved," says Pravesh Sippy, Creative Director, Popcorn Films.
Popcorn's film production division will however continue to make select projects with a lot of potential. Sippy and the team of Popcorn and are now looking forward to the banner's next film in association with Ashtavinayak, which is to be directed by Priyadarshan. As of now, Ajay Devgan has already been confirmed for the role.