clear clear
clear clear clear clear clear
clear
Movies
   Scoops & News

Bunty Walia's ambitious campaign for EK AJNABEE

By Manissha Despaande, Bollywood Trade News Network
Send to Friend

Download Ek Ajnabee WallpapersThere are two more months to go for its December 9 release but the Bachchan starrer, EK AJNABEE directed by Apoorva Lakhia, has already become a hot proposition in distribution and exhibition circles. Last week, G S Entertainment's Bunty Walia, kick-started the pre-release campaign of the film with an ambitious publicity brochure, showing Amitabh Bachchan in an all-new look. According to Walia, he got a record number of messages from friends and distributors in the trade complimenting him on the look of the brochure. He and his brother, Jaspreet Singh Walia, have planned a multi-pronged publicity strategy for the film, which will unfold in the coming few weeks. "We are planning to make it very very special. Our background in event management will give the campaign an added strength," Walia reveals.   

Download Ek Ajnabee WallpapersEK AJNABEE, according to Walia, tells the story of a man (Amitabh Bachchan) who is lost in fighting the demons in his past. He begins to take a fresh look at life when he meets a 9-year old girl, who brings back the smile on his face. However circumstances take them apart once again. The man later solves the unresolved mystery of his life. Says Walia, "It is a very stylized film which revolves entirely around Amitabh Bachchan. It is a very unique characterization for Amit-ji.."

Walia points out that the film was written and planned with Bachchan in mind right from the word go, which is why he and his director waited for two and a half years for Bachchan's dates. "When writer Manoj Tyagi and director Apoorva Lakhia came up with the idea, we were all unanimous in our opinion that only Amit-ji could do justice to the challenging role. We chose to wait for two and a half years for his dates and the waiting has definitely paid off," he smiles.

Download Ek Ajnabee WallpapersAnother unique feature of the film is an item-number picturized on Arjun Rampal, which Walia feels is likely to be a craze among audiences when the music promos of the film begin. Interestingly, there are only three songs in the film out of which two are background and one has been picturized on Arjun Rampal.

Walia and director Apoorva Lakhia are now looking at some really unique pre-release promos for the film. Moreover he is now determined to take the production banner further and produce at least one film a year. "There's no looking back now. We have already started planning for our next few projects," he enthuses.

Download Ek Ajnabee Wallpapers


 
 

 More on Glamsham


- DILWALE schedule with Shah Rukh Khan-Kajol comes to a wrap - News
- ''Mohammed Rafi was a golden hearted person,'' said lyricist Anand Bakshi - News
- Sonakshi Sinha, Anushka Sharma and 8 other best Bollywood celebrity 'selfies of the week' - News
- Akshay Kumar, Sidharth Malhotra promote BROTHERS at a radio station - Picture Gallery
- Ayesha Kapur promotes a store in Mumbai - Picture Gallery
- Babe Of The Day - Picture Gallery
- Bollywood actors and their 'selfie' moments! - Picture Gallery
- HERO star Sooraj Pancholi was snapped at Bandra - Picture Gallery
- Pracchi Desai snapped leaving to Dubai - Picture Gallery
- Raghav Sachar, Amita Pathak, Sandeepa Dhar & others at DRISHYAM special screening - Picture Gallery
- Raveena Tandon, Ritesh Sidhwani & others at BANGISTAN special screening - Picture Gallery
- Sanjay Dutt's wife Manyata Dutt & other celebs at DRISHYAM special screening - Picture Gallery
- Uday Chopra snapped at the airport - Picture Gallery
- Urvashi Rautela, Kunal Kapoor snapped at the airport - Picture Gallery
- Akanksha Puri - Wallpaper

   News Archives
Movie Reviews
  Hot Gallery
Bollywood actors and their 'selfie' moments!
Bollywood actors and their 'selfie' moments!
Babe Of The Day
Babe Of The Day
Bollywood babes' hot & sexy off-shoulders
Bollywood babes' hot & sexy off-shoulders
Ranveer Singh amuses with zany acts
Ranveer Singh amuses with zany acts
more...

A Fifth Quarter Infomedia Pvt. Ltd. site.