clear clear
clear clear clear clear clear
clear
Movies
   Scoops & News

Bunty Walia's ambitious campaign for EK AJNABEE

By Manissha Despaande, Bollywood Trade News Network
Send to Friend

Download Ek Ajnabee WallpapersThere are two more months to go for its December 9 release but the Bachchan starrer, EK AJNABEE directed by Apoorva Lakhia, has already become a hot proposition in distribution and exhibition circles. Last week, G S Entertainment's Bunty Walia, kick-started the pre-release campaign of the film with an ambitious publicity brochure, showing Amitabh Bachchan in an all-new look. According to Walia, he got a record number of messages from friends and distributors in the trade complimenting him on the look of the brochure. He and his brother, Jaspreet Singh Walia, have planned a multi-pronged publicity strategy for the film, which will unfold in the coming few weeks. "We are planning to make it very very special. Our background in event management will give the campaign an added strength," Walia reveals.   

Download Ek Ajnabee WallpapersEK AJNABEE, according to Walia, tells the story of a man (Amitabh Bachchan) who is lost in fighting the demons in his past. He begins to take a fresh look at life when he meets a 9-year old girl, who brings back the smile on his face. However circumstances take them apart once again. The man later solves the unresolved mystery of his life. Says Walia, "It is a very stylized film which revolves entirely around Amitabh Bachchan. It is a very unique characterization for Amit-ji.."

Walia points out that the film was written and planned with Bachchan in mind right from the word go, which is why he and his director waited for two and a half years for Bachchan's dates. "When writer Manoj Tyagi and director Apoorva Lakhia came up with the idea, we were all unanimous in our opinion that only Amit-ji could do justice to the challenging role. We chose to wait for two and a half years for his dates and the waiting has definitely paid off," he smiles.

Download Ek Ajnabee WallpapersAnother unique feature of the film is an item-number picturized on Arjun Rampal, which Walia feels is likely to be a craze among audiences when the music promos of the film begin. Interestingly, there are only three songs in the film out of which two are background and one has been picturized on Arjun Rampal.

Walia and director Apoorva Lakhia are now looking at some really unique pre-release promos for the film. Moreover he is now determined to take the production banner further and produce at least one film a year. "There's no looking back now. We have already started planning for our next few projects," he enthuses.

Download Ek Ajnabee Wallpapers


 
 

 More on Glamsham


- Bollywood Box Office Report Of The Week: 5th May 2016 - News
- RAEES V/S SULTAN clash averted, RAEES to release on 2017 - News
- Salman Khan to begin his next with Kabir Khan after SULTAN release - News
- Shah Rukh Khan's clash moved from Salman Khan to Hrithik Roshan & Ajay Devgn - News
- Vivek Oberoi starrer RAI first look unveiled in Bangalore; Vivek looks intense as Muthappa Rai - News
- Amyra Dastur snapped at the airport - Picture Gallery
- Babe Of The Day - Picture Gallery
- Emraan Hashmi and Prachi Desai promotes AZHAR - Picture Gallery
- Prachi Desai, Emraan Hashmi promote AZHAR - Picture Gallery
- Shriya Saran snapped with her nephew at KidZania - Picture Gallery
- Sidharth Malhotra snapped at Aalim Hakim's salon - Picture Gallery
- Sidharth Malhotra, Jacqueline Fernandez unveil LeEco smartphone - Picture Gallery
- Athiya Shetty - Wallpaper
- Hot Indian Model Female - Wallpaper
- Nargis Fakhri - Wallpaper

   News Archives
Movie Reviews
  Hot Gallery
Babe Of The Day
Babe Of The Day
INSIDE UNSEEN PICS of Bipasha Basu and Karan Singh Grover's BIG FAT WEDDING
INSIDE UNSEEN PICS of Bipasha Basu and Karan Singh Grover's BIG FAT WEDDING
Karan Singh Grover & Bipasha Basu gear up for their wedding
Karan Singh Grover & Bipasha Basu gear up for their wedding
Evelyn Sharma does a stunning photoshoot for a Japanese Calendar
Evelyn Sharma does a stunning photoshoot for a Japanese Calendar
more...

A Fifth Quarter Infomedia Pvt. Ltd. site.