clear clear
clear clear clear clear clear
clear
Movies
   Scoops & News

Bunty Walia's ambitious campaign for EK AJNABEE

By Manissha Despaande, Bollywood Trade News Network
Send to Friend

Download Ek Ajnabee WallpapersThere are two more months to go for its December 9 release but the Bachchan starrer, EK AJNABEE directed by Apoorva Lakhia, has already become a hot proposition in distribution and exhibition circles. Last week, G S Entertainment's Bunty Walia, kick-started the pre-release campaign of the film with an ambitious publicity brochure, showing Amitabh Bachchan in an all-new look. According to Walia, he got a record number of messages from friends and distributors in the trade complimenting him on the look of the brochure. He and his brother, Jaspreet Singh Walia, have planned a multi-pronged publicity strategy for the film, which will unfold in the coming few weeks. "We are planning to make it very very special. Our background in event management will give the campaign an added strength," Walia reveals.   

Download Ek Ajnabee WallpapersEK AJNABEE, according to Walia, tells the story of a man (Amitabh Bachchan) who is lost in fighting the demons in his past. He begins to take a fresh look at life when he meets a 9-year old girl, who brings back the smile on his face. However circumstances take them apart once again. The man later solves the unresolved mystery of his life. Says Walia, "It is a very stylized film which revolves entirely around Amitabh Bachchan. It is a very unique characterization for Amit-ji.."

Walia points out that the film was written and planned with Bachchan in mind right from the word go, which is why he and his director waited for two and a half years for Bachchan's dates. "When writer Manoj Tyagi and director Apoorva Lakhia came up with the idea, we were all unanimous in our opinion that only Amit-ji could do justice to the challenging role. We chose to wait for two and a half years for his dates and the waiting has definitely paid off," he smiles.

Download Ek Ajnabee WallpapersAnother unique feature of the film is an item-number picturized on Arjun Rampal, which Walia feels is likely to be a craze among audiences when the music promos of the film begin. Interestingly, there are only three songs in the film out of which two are background and one has been picturized on Arjun Rampal.

Walia and director Apoorva Lakhia are now looking at some really unique pre-release promos for the film. Moreover he is now determined to take the production banner further and produce at least one film a year. "There's no looking back now. We have already started planning for our next few projects," he enthuses.

Download Ek Ajnabee Wallpapers


 
 

 More on Glamsham


- Anil Kapoor's son's debut film MIRZYA to clash with Emraan Hashmi starrer AZHAR - News
- Arjun Kapoor, Salman Khan & 5 other best celebrity 'Selfies of the week' - News
- Doting daughter Esha Deol wants mother Hema Malini back in Mumbai - News
- Hema Malini injured in car accident in Jaipur - News
- Jan-June 2015: 6 Bollywood actresses who enthralled us with their marvellous performances - News
- Kyra Dutt: There is only jalwa happening on Madhur Bhandarkar's sets - News
- Ouch! A Bollywood actor said no to the Khans? - News
- Richa Chadha: Even non-outsiders have to struggle - News
- Sunny Leone: I had no love guru - News
- Sunny Leone: The audience feels that I have improved - News
- Why did Shah Rukh Khan say, ''I'd feel really sad''? - News
- Bezubaan Ishq - Movie Review
- Guddu Rangeela - Movie Review
- Bezubaan Ishq - Movie Stills
- Mmirsa - Movie Stills

   News Archives
Movie Reviews
  Hot Gallery
Bollywood celebs' hot magazine photoshoot
Bollywood celebs' hot magazine photoshoot
Bollywood babes flaunt their sexy back
Bollywood babes flaunt their sexy back
Handsome Bollywood hunks on royal bikes!
Handsome Bollywood hunks on royal bikes!
Bollywood actors in moustache
Bollywood actors in moustache
more...

Tags

Priyanka Chopra Nimrat Kaur Imran Abbas Naqvi Sidharth Malhotra Vidyut Jamwal Aditya Roy Kapur Shilpa Shetty Hrithik Roshan Imran Khan Shruti Haasan Suzanna Mukherjee Nora Fatehi Anushka Sharma Mahie Gill Lisa Haydon Complete List

A Fifth Quarter Infomedia Pvt. Ltd. site.