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Vishesh Films & Studio 18 tie up on AWARAPAN
April 12, 2007 12:00:00 AM IST By Glamsham Editorial
Among the industry's most prolific producers, Mukesh Bhatt and Mahesh Bhatt (Vishesh Films) have tied up with Studio 18 for the international release of the Bhatts' most ambitious and costly venture to date, AWARAPAN.
Directed by Mohit Suri of ZEHER and WOH LAMHE fame, AWARAPAN features Emraan Hashmi, south superstar Shreya Saran (who will soon be seen opposite Rajnikanth in the mega Tamil blockbuster, SIVAJI) and the APAHARAN bombshell, Mrinalini Sharma (last seen in the sensational item number opposite Ajay Devgan) In true Bhatt tradition, the romantic thriller, shot in Hong Kong, will boast of chartbusting music by Pritam, on Sa Re Ga Ma.
AWARAPAN will also be the Bhatts' and Emraan Hashmi's first principal theatrical outing in the overseas market. The International Division of Studio 18 has become synonymous with promoting and making a success of films with new names (Honeymoon Travels Pvt. Ltd., Kya Love Story Hai) internationally, and AWARAPAN will be their next from the 2007 line-up.
Remarked Ashoka Holla, Senior Vice President - International Business at Studio 18, 'It is a known fact that the Bhatts are extremely passionate producers and work hard in promoting their films. It is unfortunate that many of their recent works have not made it overseas despite the enormous success of their music. Studio 18 is happy to initiate an association with them on AWARAPAN and work jointly towards giving it due visibility and a credible theatrical release internationally.'
Stated Mukesh Bhatt, 'We are proud to be associated with the Raghav Bahl-promoted TV 18 group. It is one of the best corporate houses in the business and the International Distribution team at Studio 18 comprises young, experienced and dynamic members who have repeatedly proven their credentials. We look forward to working with them on AWARAPAN.'
AWARAPAN is due to release worldwide on June 29.
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