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Aditya Chopra tightens the screws on the script department
August 2, 2007 2:25:27 PM IST Abid, Bollywood Trade News Network
It seems like Aditya Chopra is not a happy man these days. Not only has he and his family been targeted by gossip mongers, day in and day out, even on the professional front, things have not been looking bright.
After the below expectations outcome of the Saif, Rani starrer, TA RA RUM PUM, the debacle of JHOOM BARABAR JHOOM, has shaken the Yash Raj empire. As per sources, Aditya Chopra has tightened the screws on the script department of Yash Raj Films.
We are also told that the low key (but systematic) publicity of the August 10 release, CHAKDE! INDIA, and also its late audio release, has been done as per a deliberate strategy. The Chopras want to keep the expectations low from their offbeat Shah Rukh Khan starrer and are hoping for the movie to seek its audience on its merit.