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S E L with Adlabs to 'produce' the JOHNNY GADDAAR album

August 11, 2007 1:17:03 PM IST
Bollywood Trade News Network
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Shankar Ehsaan LoyIn a first time ever ground breaking Hindi film music deal, Adlabs and Shankar Ehsaan Loy will join hands to co-produce music of the film JOHNNY GADDAAR.

Produced by Adlabs and directed by Sriram Raghavan, JOHNNY GADDAAR is a crime thriller and stars Dharmendra, Vinay Pathak, Zakir Hussain, Rimmii Sen. JOHNNY GADDAAR also introduces a new star Neil Nitin Mukesh.

The collaboration deal has been initiated by Pooja Shetty, Director Adlabs Films Ltd. Pooja Shetty believes that "This structure is a first. This collaboration stemmed from both Adlabs and SEL (Shankar Ehsaan Loy)'s desire to create fantastic music and also to move away from the regular "Work for Hire Format" allowing both of us to experiment and share risk - rewards equally".

Shankar Mahadevan of S-E-L, the music director's team says, "When we discussed the idea of sharing the music on a larger level with Adlabs, Pooja Shetty showed great vision. She has given immense support to this new partnership. With this new collaboration we are the producers of the album as well as music directors and have an equal share in the success of the album. The new format is very encouraging for music directors." He further added, "Mr. Manmohan Shetty and Pooja Shetty are the straightest people in the business and it's a pleasure to work with them."

The film's music has a very young, international and trendy sound. Shankar Ehsaan Loy has composed perhaps for the first time, for an out an out thriller. The mood swings from dark and menacing to zingy and racy. Combining the very today's sound with seventies retro cool.


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