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Adlabs cinemas charged with CRIME TIME
December 10, 2007 5:33:14 PM IST Bollywood Trade News Network
Adlabs Cinemas has partnered with animation studio Future Thought Productions to bring an exclusive animated short-film series called Crime Time. The original series will debut in all Adlabs cinemas later this month, with the option of extending it to other media platforms as well.
Crime Time always pays - with big laughs in this clever series of rambunctious animated shorts. Shifty (The Criminal), a pint-sized pilferer with lofty ambitions and limited brainpower, perpetrates crimes from the sublime to the ridiculous - never quite pulling them off and resulting in hilarious consequences. Rendered in a graphic style reminiscent of classic UPA shorts, the action is nothing short of… arresting!
Each short animated film, under two minutes in length, will be played during intermission with new episodes being introduced on a periodic basis.
"The idea was to fully engage our audience at all times including intermission, and also to provide original content, putting our own distinctive stamp on the movie-viewing experience", said Tushar Dhingra, COO, Adlabs Cinemas, "We are looking at extending Crime Time to mobile, cable and satellite platforms as well."
"Crime Time has proven to be a popular property with distribution throughout Europe, the US, Australasia and Latin America. We are delighted to bring this property to viewers in India exclusively through Adlabs", said Jay Zaveri, Founder of Future Thought Productions.