clear clear clear clear clear
clear
Movies
   Scoops & News

HALLA BOL takes to streets

December 17, 2007 5:58:39 PM IST
Bollywood Trade News Network
Send to Friend

View Halla Bol Movie Stills

View Halla Bol Movie Stills

Presented and distributed globally by Pyramid Saimira Theatre Ltd., film HALLA BOL has used a unique and interactive marketing opportunity. Since the film is vocal about man's inner conscious, HALLA BOL is reaching the common man through street plays. Comments spokesperson from Pyramid Saimira, "Regular modes of marketing have been used over and again. Reaching the real viewer through street theatre will be direct interactive marketing. We are taking the local issues and awakening the people about them. We are taking these plays to eight cities and in each city one artiste will accompany the theatre group." One of the artistes from Ajay Devgan, Vidya Balan or Pankaj Kapur will be representing the film during the street play in each city.

The street plays are organized and conducted by senior theatre personality Om Katare and his artistes. Theme of all the plays will gel with the core story line of the film. "Basically we are taking issues of common man like the local Municipal Corporation, illegal constructions, hospitals & health, and sexual harassment. These are the most written about but least tackled issues because there is no unity amongst the citizens. I as 'sutradhaar', will tell them to use their voice together in unison, to go ahead and HALLA BOL against injustice. Be together in problems because what is one man's agony will become the second persons issue tomorrow. Do not keep quite," explains Om Katare about their script and plans. Says the producer Abdol Samee Siddiqui, "Our street theatre will take the reel to the level of real. We have gone with Om due to his experience and exposure to street plays."

These plays will be taken to the cities like Delhi, Chandigarh, Lucknow, Bhopal, Jaipur, Ahemdabad, Kolkotta and will culminate in Mumbai. Entire schedule will be held from 1st January to 10th January since HALLA BOL is releasing on January 11th 2008.

HALLA BOL is produced by Abdol Samee Siddiqui and India News under the banner of Sunrise Pictures Pvt Ltd. and directed / scripted by Raj Kumar Santoshi.

HALLA BOL is presented and distributed globally by Pyramid Saimira Theatre Ltd. The star cast includes Ajay Devgan, Vidya Balan, Pankaj Kapur and Darshan Zariwala.



 
 

 More on Glamsham


- After Aamir Khan, now John Abraham comes forward to help Assam flood victims - News
- After Esha, now Kalki Koechlin gets trolled for her nude photo - News
- Aishwarya Rai Bachchan to romance Maddy in FANNEY KHAN? - News
- BAREILLY KI BARFI is all set for sweet success! - News
- Birthday girl Gauahar Khan looks elegant and graceful in her recent pic! - News
- Filmmaker Vishal Bhardwaj lends his voice for Amole Gupte's SNIFF!!! - News
- Ileana D'Cruz won't tolerate misbehavior from any man - News
- JUDWAA 2 first trailer: Varun's dhamaal antics & Kamaal acting reminds of Salman Khan! - News
- Kapoor girls and their gang kicks off VEERE DI WEDDING's reading session - News
- SECRET SUPERSTAR new song 'Main Kaun Hoon' embark on self-discovery journey - News
- Taapsee Pannu: I went from PINK to colorful for JUDWAA 2 - News
- Varun Dhawan's JUDWAA 2 trailer launched amidst 100 pairs of real Judwaas! - News
- Wonder woman Taapsee Pannu looks wonderfully vibrant in her recent snap! - News
- A Gentleman - Music Review
- Babumoshai Bandookbaaz - Movie Preview

   News Archives



A Fifth Quarter Infomedia Pvt. Ltd. site.