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Warner bros., Prasad Corp form strategic alliance
December 17, 2007 4:28:05 PM IST Bollywood Trade News Network
Two state of the art digital post production facilities - Warner Bros. Motion Picture Imaging and India's Prasad Corporation Ltd. - have formed a strategic alliance that allow both companies to bring their combined skills and strengths in Digital Post Production and Restoration to clients in Hollywood, India and around the world.
"We have an extensive set of tools for post production and restoration that we can apply to our various project and the Prasad facility can handle standard def, 2K and 4K and shares our own commitment to excellence," said Chuck Dages, Executive Vice President, Emerging Technology, Warner Bros. Technical Operations. "In addition to bringing our combined skills to each other's projects, the time difference between the two companies will allow us to work on projects twenty four hours a day."
Adds Sai Prasad of Prasad Corporation Ltd, "We are excited about this strategic alliance with Warner Bros. as this is going to enable us to share their considerable knowledge and experience from the global market. This will enable us to add considerable value to both Indian and International projects and most importantly, Hollywood projects.
The two companies will be able to transfer content between them on a dedicated line. Prasad has begun working with Motion Picture Imaging in restoration of HOW THE WEST WAS WON, originally shot in Cinerama.
Warner Bros. Motion Picture Imaging (MPI) is a state-of-the-art post-production facility. Located on the Warner Bros. Studio lot in Burbank, MPI's services and experts are equally available and have been used by Warner Bros. films as well as those of outside clients. MPI is also a leader in the field of film preservation and restoration and has developed unique and patented process to digitally restore classics from the vast Warner Bros Studios film and television library as well as those of other clients. The facility has received safety certification to store and work with nitrate film stock.
Prasad Corporation is a member of the 50 year old Prasad Group which is the largest post production services provider in India. Prasad Corporation Ltd is a pioneer in the digital technologies of the moving image in India. Prasad Corporation introduced digital Intermediate in India and has some of the finest Projects to its credit.