He may have decided to go slow on the promotion of his next release SHOWBIZ but that doesn't mean that he would wait for things to happen by themselves. The film releases on 28th December and in the weeks preceding that, Vishesh Films is looking at bombarding the satellite channels with talkie promos to create awareness about the film.
Says Bhatt, "There is no point keeping a film in news for weeks and weeks in advance when a better impact could be created in a shorter duration. Yes, this means a change in strategy but we are trying to be a little experimental here."
"Our line of action includes taking advantage of the immense hype built for today's release TAARE ZAMEEN PAR and WELCOME", explains Mukesh Bhatt, "I am sure both the films would take a fantastic start and hence I am showcasing the promos of SHOWBIZ with both. This will add on the publicity campaign of SHOWBIZ and also create further awareness."
Marking the debut of Tushar Jalota, SHOWBIZ also stars Gulshan Grover in the pivotal role of a media baron along with Mrinalini Sharma who was last seen in AWARAPAN.