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Will there be any publicity for Black Friday?
By Joginder Tuteja, Bollywood Trade News Network
Just a week more to go and there are no signs yet that confirm the arrival of BLACK FRIDAY!
Since the time ban was lifted on this Anurag Kashyap film, there was massive interest shown by audience to watch it. The film did make news and it seemed that finally the wait for over for it to arrive on the big screen. The release date too was finalized as February 09 and the stunning promos of the film were also aired at select theaters across the country during the screening of GURU which only managed to create an all around buzz.
But surprisingly there has been no momentum whatsoever even as the film is arriving the D day and one wonders if there would be any increment in promotion in 7 more days to go! For a film like BLACK FRIDAY that promises to be a hard hitting tale with an immense shock value, it is hard to digest a lack of vigor shown in getting a good release strategy and market placement in place.
One only hopes now that the film's release is postponed a little in order to give some more time for the film's publicity campaign to pick up and audience being made more aware about the film.