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Overwhelming response results in increased prints count for TRAFFIC SIGNAL
By Joginder Tuteja, Bollywood Trade News Network
A movie that has heated up in a big way, especially during last fortnight is none other than Madhur Bhandarkar's TRAFFIC SIGNAL.
In the news ever since its inception in the first half of last year, TRAFFIC SIGNAL is a special film for Madhur since yet again he has gone for a non-star film and instead focused on characterization and the soul of the film - SCRIPT!
Such has been a buzz in the industry with all the promotion and build of hype that the print count has increased in a major way as the film inches towards its release tomorrow. While initially the film was expected to arrive at 230 odd prints, it was later increased to 250+ but now with an increased demand and awareness for the film, it is coming at not less than 280 prints.
Says Madhur, "Our release strategy was going exactly as per the plan but current reports are certainly overwhelming as there has been a great interest shown by the paying junta. Distributors and exhibitioners have shown keen interest too and that's the reason we have hiked the print count. Touchwood, I am confident about the film leaving a mark with the audience."