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Incredible India: Hindi film industry out of the orbit

By Enkayaar, Bollywood Trade News Network
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View Eklavya - The Royal Guard Movie StillsTo increase the inflow of tourists into the country, series of campaigns are running in all the major newspapers and magazines of the country in all the languages inviting the visitors to explore India. However, one of the biggest rand ambassadors, which has evinced interest in India to a large extent, the film industry is not being made a party in any form in this campaign at all.

Imagine the advantage that would accrue to the tourism industry is film stars are made brand ambassadors of the areas to which they belong, for example a Shah Rukh Khan unraveling the vital nuances of Delhi, and the hang outs and the places of eateries that make Delhi famous for what it is, or for that matter an Amitabh Bachchan inviting the viewers to visit Allahabad his place of birth and explore the city through the eyes of Amitabh.

During the shooting of EKLAVYA in Rajasthan, a fan of Amitabh Bachchan had walked for twelve days without any food or water to meet his idol, Amitabh Bachchan and the whole journey of this fan can be woven around the mystique of AB to sell Rajasthan as a journey to meet EKLAVYA, may be as a brand positioning of EKLAVYA Vidhu Vinod Chopra could tie up with Rajasthan tourism to sell a new dimension of Rajasthan juxtaposing EKLAVYA on to it.

Apache Indian aka Steven Kapoor the ragamuffin star of England who has again come back to India for second journey has this innate desire to meet AB. Can he not be used to sell Mumbai to those who swoon to the beats of Steven Kapoor in England, as it was his innate desire to meet AB which brought him back to India. Last time when he was around and made the whole nation swoon to his reggae, even though he did get an opportunity to work in an Indian film as well, but his desire remained unfulfilled.

New Zealand, Malaysia, Singapore Switzerland, and even Scotland where even if one Hind movie has been shot have used that movie as the backdrop to sell there destination to the Indians. But this effort seems to be lacking at our end, inspite of the fact that as a country and citizens of this nation we are the most Filmi citizens in the world, i.e. we love to lap any and every news associated with the stars and the industry. And this passion touching the levels of extremity does not seem to be catching the eyes of the powers to be to capitalize and sell the country to its citizens. There would not be a single state where a movie would not have been shot, but the backdrop is not being used at all to sell the State.

The cult status that movies have acquired where the page-3 has moved to page-1, needs to be tapped at the earliest as apart from generating economic revenue for one and all, it would also generate the awareness about the states and the country as well. After all it was the page-3 phenomenon, which transformed the whole business of conductance and expression of media. Is somebody listening out there?



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