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BLACK FRIDAY to promote anti-terrorism contest
Bollywood Trade News Network
Anurag Kashyap's much-awaited film BLACK FRIDAY, set for a February 9 release, has announced a unique anti- terrorism contest in association with the Barista Chain of Cafes.
The promotion is aimed at communicating the film’s anti terrorism message to the Barista clientele of young adults, in a unique and entertaining manner. Coffee lovers across Bombay, Delhi, Pune, Bangalore and Kolkata shall be handed special pamphlets about the film and will contain details about a unique contest.
The contest is thematised on the famous quote by Mahatma Gandhi “An eye for an eye makes the whole world blind”. As part of the promotion, contestants can win numerous prizes including BLACK FRIDAY posters, T-shirts and a grand prize of a free lifetime supply of Black coffee!
“The film that is based on such an important event in the recent history of India actually needs very little publicity but we felt that tying up with Barista, which is such a popular coffee outlet chain would be beneficial in spreading the anti-terror message among the youth, says Anurag Kashyap, the director of the Black Friday.
The BLACK FRIDAY anti- terror contest shall run till the release of the film - February 9th in all the major cities.