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Sari is the most sensuous outfit- Celina Jaitley
By Swati R Chaudhary, Bollywood Trade News Network
To say that enchantress Celina Jaitley looks resplendent in a sari is an understatement. To elegantly drape the sari and to be able to impeccably carry it off is not everyone’s cup of tea. Probably that’s the reason the ex-Miss India was zeroed in as the brand ambassador of ‘Jashn’.
Said Rahul Jashnani, CEO, Jashn, “Celina is vibrant and vivacious. I met her at an exhibition and was amazed at her knowledge of sarees. She is the youth icon and can carry off the sari really well. Not only is she the brand ambassador of ‘Jashn’ but she will also be giving her inputs and working closely with us. We already have 18 stores across India and we intend to launch worldwide.”
Celina’s fetish for the national garb is well known. She belies the belief that the ‘sari’ is only meant for married women. “I’ve always been actively involved in creating my clothes. I love the sari and I want to make it world famous. I’m very comfortable wearing it at film premiers and other formal occasions. I think a sari targets the women audience more than a western outfit,” said a visibly excited Celina.
“I am very fond of lace sarees in particular. I think a sari is the most sensuous outfit and it flatters women like nothing else. It graces every woman irrespective of her age and marital status,” opines Celina adding, “not only am I endorsing ‘Jashn’ but I’m also coming up with my own line of sarees called ‘Celina’s Jashn’. My range would also cater to non Indian women and includes bridal and contemporary wear in various colours.”
Celina’s Rapunzel like tresses are off her shoulders now. Her character in Suneel Darshan’s SHAKALAKA BOOM BOOM required her in a different get up. “I keep feeling like something’s missing but I am enjoying my new look. I was taken aback initially but later when they styled my hair I really flipped for it,” she signs off.