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VIVAH set to complete 100 days this weekend
By Joginder Tuteja, Bollywood Trade News Network
In the times of 'arrive big' - 'make quick moolah' - 'exit quick' Hindi film economics, VIVAH is up for big time celebration as it completes its 100 days run this weekend.
Into its 14th week, the film has been consistently playing at more than 200 cinemas since the day of its arrival, something that has not been witnessed at box office for years now.
The film has been taken across every nook and corner of the country with prints being dispatched at the farthest and almost unknown destinations and hence it could well be a record of sorts to see this blockbuster film complete a 100 day run at more than 200 cinemas.
The film has already netted close to 30 crores and has been enjoying one of the most consistent runs at the box office since the time of its release.