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By Enkayaar, Bollywood Trade News Network
A.R. Rahman's song ‘Loose Control’ in RANG DE BASANTI has been one of the major hits during the year 2006 and it is being talked about all over the place. His releasing of an album towards charity has also been the talk of the town, however what has not been talked about at all has been the trust which has been set up by Rahman for the cause of the girl child in particular and the child in general. And Rahman has done it silently, and has decided that a major proceed of his remuneration would go for cause that he is espousing.
Do we have some other parallel in the Hindi film industry espousing a cause and devoting them through man material and money does not seem to be the case at all. Can one single instance be sighted where a stand has been taken and it has been pursued with after the dust of the media attention has settled down and the news has been consigned to the dustbin? A Preity Zinta had picked up a broom after the Mumbai rains to clear the muck, but whatever happened to it afterwards. Has somebody tried to do an audit of it? Do we have a Richard Gere in the industry who can espouse the cause of the under privileged as a Richard Gere has been doing it or for that matter even Brad Pitt and Angelina Jolie? This is what makes them the international stars in the true sense and stars in reality, and sadly enough with so much of poverty abject hunger etc., all continuing to manifest our stars majorly find themselves content to live in there content make believe worlds of gloss and glamour. They seldom try to step out and help the audience which makes them the stars that they are.
An Amitabh Bachchan does appear for the Polio eradication campaign and so does a Shah Rukh Khan but this is more of an isolated incident instead of being a regular feature. With the remuneration of the stars assuming obscene proportions being viewed from the perspective of the other end of the spectrum, why can a commitment not be made to part with a part of the income for a cause of welfare? Support has been given for political causes or for particular ideologies, but the commitment towards serving social causes as a regular feature is yet to make its roots within the industry, and this is one area where the industry lacks woefully in comparison with its big brother the Hollywood. May be the time has come, and taking a cue from ‘Loose Control’ song of Rahman, the industry should loose control on its money bags to serve the cause of the humanity and the goodwill that it would generate would be much more than what is generated through the films.