clear clear clear clear clear
clear
Movies
   Scoops & News

VIVAH: Case study for release strategy and market placement

By Joginder Tuteja, Bollywood Trade News Network
Send to Friend

Download Vivah WallpapersVIVAH is certainly going down as a case study when it comes to release strategy and market placement for a film!

Currently in its 10th week, VIVAH is still in Top-5 of the box office charts and is next only to GURU, BHAGAM BHAG and DHOOM 2. Ever since its release alongside APNA SAPNA MONEY MONEY, which has now exited after a decent run, VIVAH has maintained steady collections at the box office.

With minimal falls from one week to the next, the film has seen an increment in number of prints on a continuous basis (barring a week or two) and can still be seen at theatres across every nook and corner of the country.

While current market scenario dictates maximum money inflow from multiplexes, VIVAH has been a uniform success story across A, B and C centers with collections from initial weeks dominated by multiplexes while last few weeks showing consistent collections from single screens across smaller centers.

In spite of not-at-all-happening music and just about reasonable hype and promotion, VIVAH has turned out to be a winner with more than 26 crores in the kitty and still counting. Now that's indeed a case study!


 
 

 More on Glamsham


- Big B, Aamir, SRK and others grace the grand premiere of Sachin's biopic - News
- Birthday wishes pour in for birthday boy Karan Johar - News
- Bollywood Box Office Report Of The Week: 25th may 2017 - News
- Check how Shraddha is having a blast with her baapu - News
- Check out Katrina Kaif's advance birthday gift - News
- Know why Saqib Saleem isolated himself from social media - News
- Kriti, Malaika, Amrita, Shilpa, Preity and other celebs spotted at various events - News
- Release of Sushant & Kriti starrer RAABTA may be stalled? - News
- The five illusive characters you thought you know of - News
- These 8 images of Pooja Batra prove that she has turned back the age clock - News
- This Khan will launch Chunky Panday's daughter Ananya - News
- This mega superstar is the God of death - News
- West can't get enough of Priyanka Chopra! - News
- You won't believe what Shah Rukh Khan & Brad Pitt discussed! - News
- Sachin-A Billion Dreams - Movie Preview

   News Archives

A Fifth Quarter Infomedia Pvt. Ltd. site.