clear clear clear clear clear
clear
Movies
   Scoops & News

VIVAH: Case study for release strategy and market placement

By Joginder Tuteja, Bollywood Trade News Network
Send to Friend

Download Vivah WallpapersVIVAH is certainly going down as a case study when it comes to release strategy and market placement for a film!

Currently in its 10th week, VIVAH is still in Top-5 of the box office charts and is next only to GURU, BHAGAM BHAG and DHOOM 2. Ever since its release alongside APNA SAPNA MONEY MONEY, which has now exited after a decent run, VIVAH has maintained steady collections at the box office.

With minimal falls from one week to the next, the film has seen an increment in number of prints on a continuous basis (barring a week or two) and can still be seen at theatres across every nook and corner of the country.

While current market scenario dictates maximum money inflow from multiplexes, VIVAH has been a uniform success story across A, B and C centers with collections from initial weeks dominated by multiplexes while last few weeks showing consistent collections from single screens across smaller centers.

In spite of not-at-all-happening music and just about reasonable hype and promotion, VIVAH has turned out to be a winner with more than 26 crores in the kitty and still counting. Now that's indeed a case study!


 
 

 More on Glamsham


- Akshay Anand's track in Saam Daam Dand Bhed comes to an end - News
- Alleged couple Malaika-Arjun spotted at Kareena Kapoor Khan's birthday bash - News
- Beach Pe Beauty: Katrina Kaif! - News
- Bebo's birthday bash with besties is the best B-town party ever! - News
- Breaking: NR Pachisia files case against Pahlaj Nihalani - News
- Check what happens when original JUDWAA Salman meets JUDWAA 2 Varun - News
- Cutiepie Taimur visits grand mom along with mommy Kareena - News
- Deepika to clash with Amitabh Bachchan & Rishi Kapoor? - News
- Katrina Kaif begins shooting with Shah Rukh Khan! - News
- Malaika Arora takes over as a judge on India's Next Top Model - News
- Masterclasses to look forward to at 8TH Jagran Film Festival - News
- Nana Patekar in GOLMAAL AGAIN trailer - News
- Never before seen pics of Kareena Kapoor Khan's will make your day! - News
- PADMAVATI Deepika and other actresses who donned unibrow - News
- Rajkummar's NEWTON now official entry for Oscars this year! - News

   News Archives



A Fifth Quarter Infomedia Pvt. Ltd. site.