clear clear clear clear clear
clear
Movies
   Scoops & News

SALAAM-E-ISHQ grosses over USD 11 million

Bollywood Trade News Network
Send to Friend

Semd Salaam-e-Ishq - Ecards Eros International’s latest Bollywood star-studded extravaganza, SALAAM-E-ISHQ, which was released worldwide on January 25th on an impressive 1200 screens, has become a runaway box office success grossing over USD 11 million in just its opening weekend. In the UK, the box office grosses up to Sunday exceeded that of Adlabs’s KRRISH and GURU as well as UTV’s RANG DE BASANTI and DON for the same period.

With over 3.1 billion tickets being sold in India every year and the accelerated growth in multiplex cinemas which are driving ticket prices up, Bollywood is well and truly sustaining its 21% CAGR growth. As part of its strategy, Eros is taking a larger slice of the Indian box office and has set up its own distribution offices in Mumbai and Delhi.

In line with Eros’s strategy to broaden the audience for Bollywood films beyond the expatriate community, SALAAM-E-ISHQ was released with local language subtitles in markets like Germany, Belgium and Holland through mainstream multiplex chains.

Sunil Lulla, Director and President India, Eros International Plc said: “We are delighted with the audience response to SALAAM-E-ISHQ. Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets. We remain focused on this core thread of our business and are excited about our release pipeline”.

After the success of OMKARA and SALAAM-E-ISHQ, Eros’s global release pipeline up to March 2007 includes Vidhu Vinod Chopra’s EKLAVYA, Vipul Shah’s NAMASTEY LONDON, Amitabh starrer CHINNI KUM and Aishwarya Rai’s PROVOKED.


 
 

 More on Glamsham


- After Vin Diesel, Jackie Chan receives grand welcome at airport - News
- Ahem Ahem.. Iulia Vantur grooves on Salman Khan's song at a recent event - News
- Dia Mirza steps into Maanayata Dutt's shoes - News
- Did Dev Patel & Nicole Kidman's LION poster remind us of SLUMDOG MILLIONAIRE? - News
- Here' why the second trailer of JOLLY LLB 2 should have been its first - News
- Hrithik Roshan HUGS Sussanne Khan; indulges in PDA at KAABIL screening! - News
- Hrithik: I experienced darkness to become 'kaabil' for KAABIL! - News
- MACHINE 3rd poster: Kiara Advani & Mustafa's sizzling chemistry can't be missed - News
- Ranveer Singh gives a glimpse of his PADMAVATI look at Umang festival? - News
- Rishi Kapoor makes Anil Kapoor walk down the memory lane - News
- Shah Rukh Khan to take train journey for RAEES! - News
- Shahid Kapoor' lil bro Ishaan Khattar to make his acting debut - News
- Actor Sidharth Malhotra spotted at Bandra - Picture Gallery
- Akshay Kumar's family spotted at Pali Hill, Bandra - Picture Gallery
- Akshay, Shahid, Varun, Alia, Madhuri, Parineeti perform at Umang 2017 - Picture Gallery

   News Archives

A Fifth Quarter Infomedia Pvt. Ltd. site.