clear clear clear clear clear
clear
Movies
   Scoops & News

Bipasha Basu to endorse Kinetic-SYM scooter

Bollywood Trade News Network
Send to Friend

Bipasha BasuBipasha Basu has been signed on by two wheeler manufacturer Kinetic Motor as brand ambassador. Though she can be the ambassador for all Kinetic brands, she would primarily be seen endorsing the upcoming Kinetic-SYM scooter, slated for launch next month.

The upcoming Kinetic-SYM scooter, from Kinetic's association with Taiwan's $1.1 billion automotive giant SYM, would be targeted at women riders. It would feature a 125cc engine and promises to offer best-in-class performance, technology and user friendly features. Bipasha Basu was identified as a great brand fit based on a comprehensive research among 1200 intending buyers of gearless scooters. The research also showed that college girls aspire to be confident and ambitious. Bipasha Basu is viewed as a woman who has made it on her own merit and signifies the independent modern woman. Especially her role in the movie CORPORATE was found to be the favourite portrayal of today's professional woman, and clinched her selection as the brand ambassador for the Kinetic-SYM scooter.

Bipasha will feature in the mainstream advertising campaign for the Kinetic-SYM scooter, including television, print and internet. An outdoor campaign of hoardings and contests is also part of the plan, and a special audio-visual that demonstrates the new scooter to be played in all Kinetic dealerships will also feature Bipasha an innovative launch plan.

Ajinkya Firodia, Vice President, Sales & Marketing, Kinetic Motor Company, said, "Kinetic has been very selective about working with brand ambassadors and look for perfect synergy between product attributes and ambassador personality. Our upcoming Kinetic-SYM scooter would appeal to women riders, and would be positioned accordingly. Our market research showed that Bipasha Basu, perceived as a modern and independent high-achiever, is the role model for many young girls who admire her style and success. In fact, the support for her was unanimous, with a 100% perfect brand fit! She was our first choice and I am glad that we were able to work out all details with her. With SYM's technology, Kinetic's brand presence and Bipasha Basu's dazzle, I am confident that the Kinetic-SYM scooter would be a winner!"



 
 

 More on Glamsham


- Aamir Khan: I am not a perfectionist - News
- After Akshay, TOILET makers now eye Shahid Kapoor - News
- Anushka Sharma looks classy and trendy in here recent pic - News
- Bidita Bag gets passionate while shooting intimate scenes with Nawaz! - News
- Did you know Sunny Deol took selfie way back in 80s? - News
- Farah Khan wants DNA test done on Chunky Pandey's daughter Ananya! - News
- Ranveer Singh is all set to make his small screen debut! - News
- Shah Rukh Khan parties hard with Gauri after JAB HARRY MET SEJAL debacle! - News
- Siblings Karisma and Kareena are all set to share screen space for first time! - News
- Taimur visits mommy Kareena Kapoor Khan on the sets! - News
- Babumoshai Bandookbaaz - Music Review
- A Gentleman - Movie Stills
- Babumoshai Bandookbaaz - Movie Stills
- Mr,Kabaadi - Movie Stills
- Aadar Jain, Anya Singh at QAIDI BAND interaction - Picture Gallery

   News Archives



A Fifth Quarter Infomedia Pvt. Ltd. site.