clear clear clear clear clear
clear
Movies
   Scoops & News

Bipasha Basu to endorse Kinetic-SYM scooter

Bollywood Trade News Network
Send to Friend

Bipasha BasuBipasha Basu has been signed on by two wheeler manufacturer Kinetic Motor as brand ambassador. Though she can be the ambassador for all Kinetic brands, she would primarily be seen endorsing the upcoming Kinetic-SYM scooter, slated for launch next month.

The upcoming Kinetic-SYM scooter, from Kinetic's association with Taiwan's $1.1 billion automotive giant SYM, would be targeted at women riders. It would feature a 125cc engine and promises to offer best-in-class performance, technology and user friendly features. Bipasha Basu was identified as a great brand fit based on a comprehensive research among 1200 intending buyers of gearless scooters. The research also showed that college girls aspire to be confident and ambitious. Bipasha Basu is viewed as a woman who has made it on her own merit and signifies the independent modern woman. Especially her role in the movie CORPORATE was found to be the favourite portrayal of today's professional woman, and clinched her selection as the brand ambassador for the Kinetic-SYM scooter.

Bipasha will feature in the mainstream advertising campaign for the Kinetic-SYM scooter, including television, print and internet. An outdoor campaign of hoardings and contests is also part of the plan, and a special audio-visual that demonstrates the new scooter to be played in all Kinetic dealerships will also feature Bipasha – an innovative launch plan.

Ajinkya Firodia, Vice President, Sales & Marketing, Kinetic Motor Company, said, "Kinetic has been very selective about working with brand ambassadors and look for perfect synergy between product attributes and ambassador personality. Our upcoming Kinetic-SYM scooter would appeal to women riders, and would be positioned accordingly. Our market research showed that Bipasha Basu, perceived as a modern and independent high-achiever, is the role model for many young girls who admire her style and success. In fact, the support for her was unanimous, with a 100% perfect brand fit! She was our first choice and I am glad that we were able to work out all details with her. With SYM's technology, Kinetic's brand presence and Bipasha Basu's dazzle, I am confident that the Kinetic-SYM scooter would be a winner!"



 
 

 More on Glamsham


- Akshay Kumar's 14 days of Goodness - News
- Diljit Dosanjh is Ekta Kapoor's SUPER SINGH - News
- Hilarious: This conversation between Priyanka Chopra and Alia Bhatt will make you go ROFL - News
- How Ronit & Rohit Roy broke my Friday the 13th jinx - News
- Hrithik Roshan: I am not a Greek God - News
- Its SHUBH MANGAL SAAVDHAN time for Ayushmann and Bhumi! - News
- JUDWAA 2: Salman Khan's double role means double the fun, read how - News
- OMG! Salman Khan is 64 year-old? - News
- OMG! Twinkle Khanna & hubby Akshay Kumar are trying to kill each other? - News
- Shah Rukh Khan: Karan Johar is the most beautiful boy I have met in my life - News
- Sidharth, Shah Rukh, Amitabh's candid photoshoot with Dabboo Ratnani you can't miss! - News
- SPOILER ALERT: Revealing SRK's role in Salman Khan's TUBELIGHT & more - News
- Taapsee Pannu promotes RUNNINGSHAADI.COM in a unique way - News
- Tiger Shroff goes shirtless & flaunts bare torso in Dabboo Ratnani's photoshoot! - News
- Vikramjeet Virk: My character in BATTLE OF SARAGRAHI is like 'Bhishma Pitamah' - News

   News Archives

A Fifth Quarter Infomedia Pvt. Ltd. site.