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CASH - The countdown continues
Joginder Tuteja, Bollywood Trade News Network
Postponing of CASH may have proved to be a spanner in our daily countdown for the film. Nevertheless, this by no means has deterred the makers of the film from going all out on the film's promotional campaign.
Even as the film now comes on 3rd August instead of originally planned release of 27th July, promotion of yet another item song in the film, 'Reham Kare', would be kick started beginning this Sunday.
Confirms Anubhav Sinha, director of CASH, "All this while there had been queries in abundance around the number 'Reham Kare'. I have been informed that after listening to the soundtrack, audience has been waiting for 'Reham Kare' to hit the screens. I hope the song lives up the expectations since I have tried doing something different in the way the song has been picturised."
What's so special? "It isn't something that at least I have seen in a music video before. It cannot be actually explained in words since there are lots of graphics involved. The song gives an impression of being shot at the terrace of a 40 story building with sky scrapers all around. You have to see it to believe it. It has got a night setting. The song has been picturised on Brazilian dancer/model Bruna who has done a sensational job."
A club track with a lounge flavor to it, 'Reham Kare' has a dark-n-sensuous feel to it, something that was last visible in 'Aaj Ki Raat' (DON) last year. Composed by Vishal-Shekhar and written by Panchhi Jalonvi, the song incorporates different flavors throughout its 5 minutes duration.