Pixion ropes the world’s finest talent to India
Bollywood Trade News Network
Mumbai, May 30, 2007: Pixion, the postproduction arm of Century Communication Limited (CCL), an integrated media & Entertainment Company, has roped in one of the world’s finest visual graphic talent David Crawford to spearhead its VFX team in India.
David Crawford is the man behind Hollywood Blockbusters like Spiderman, Titanic, Mission Impossible 2, XXX, Vanilla Sky and many others. He has over a decade long experience in Hollywood, advertising and post- production and his work won many prestigious awards including Oscar, MTV Music Awards. He also worked on major ad films for brands like Nike, Volvo, Burger King, Etc.
World-class professionals are looking towards India as their professional destination because there is a huge domestic market for creation and changing production content. The past few years have seen a marked increase in high-end postproduction in Asia and especially in India. This trend is the result of three main factors. One is the paradigm shift for high quality production of content for domestic markets. Another is the cost advantage of outsourcing postproduction to India. And then there's the crossover phenomenon - the production of Asian content for international markets.
Commenting on the appointment, Mr. Anand Tewari, Director, CCL, said, “We are delighted to have our new colleague at Pixion on board. It gives Pixion a strong strategic advantage as the worlds finest in this field are now choosing India as their professional destination and this is a milestone not only for Pixion but also for the Indian Post production industry. This will ensure better production values and would prove as a boon to the growth of Indian Post Production Industry.
Welcoming the appointment Mr. Naresh Malik, CEO, Pixion said, ”We at Pixion are very excited as our new colleague brings the international expertise and knowledge to the desk. A talent like David who has worked on International visual effects magnum opus projects, will strengthen our capabilities manifolds. With such great initiatives going in hiring best of the talent, we are sure to impart in the required direction for the company to deliver on the consistent growth trajectory”.