clear clear clear clear clear
clear
Movies
   Scoops & News

Amitabh Bachchan for a song!

Abid, Bollywood Trade News Network
Send to Friend

View Cheeni Kum Movie StillsAmitabh Bachchan has made millions and millions of rupees, endorsing products, and in the advertising market, he is certainly one of the hottest brands. Obviously, he doesn't come cheap... after all he pays income-tax that runs into crores.

However, one company, Zydus Cadilla, got brand Bachchan pretty cheap. By associating its sugar substitute brand, 'Sugar Free' with the film, CHEENI KUM, the company not only got a mention in the tag line of the film - A Sugar Free Romance - but also got the opportunity to use Bachchan in its publicity.

While others pay millions to get Bachchan on board, Zydus had to reportedly pay only Rs. 75 lakhs!


 
 

 More on Glamsham


- Big B, Aamir, SRK and others grace the grand premiere of Sachin's biopic - News
- Birthday wishes pour in for birthday boy Karan Johar - News
- Bollywood Box Office Report Of The Week: 25th may 2017 - News
- Check how Shraddha is having a blast with her baapu - News
- Check out Katrina Kaif's advance birthday gift - News
- Know why Saqib Saleem isolated himself from social media - News
- Kriti, Malaika, Amrita, Shilpa, Preity and other celebs spotted at various events - News
- Release of Sushant & Kriti starrer RAABTA may be stalled? - News
- The five illusive characters you thought you know of - News
- These 8 images of Pooja Batra prove that she has turned back the age clock - News
- This Khan will launch Chunky Panday's daughter Ananya - News
- This mega superstar is the God of death - News
- West can't get enough of Priyanka Chopra! - News
- You won't believe what Shah Rukh Khan & Brad Pitt discussed! - News
- Sachin-A Billion Dreams - Movie Preview

   News Archives

A Fifth Quarter Infomedia Pvt. Ltd. site.