clear clear clear clear clear
clear
Movies
   Scoops & News

Amitabh Bachchan for a song!

Abid, Bollywood Trade News Network
Send to Friend

View Cheeni Kum Movie StillsAmitabh Bachchan has made millions and millions of rupees, endorsing products, and in the advertising market, he is certainly one of the hottest brands. Obviously, he doesn't come cheap... after all he pays income-tax that runs into crores.

However, one company, Zydus Cadilla, got brand Bachchan pretty cheap. By associating its sugar substitute brand, 'Sugar Free' with the film, CHEENI KUM, the company not only got a mention in the tag line of the film - A Sugar Free Romance - but also got the opportunity to use Bachchan in its publicity.

While others pay millions to get Bachchan on board, Zydus had to reportedly pay only Rs. 75 lakhs!


 
 

 More on Glamsham


- Aditi Rao Hydari: Sanjay sir gave me jaadu ki jhappi & made me comfortable - News
- Aditi Rao Hydari: Strength comes from the decisions you make - News
- Anushka, Shraddha, Adah... 8 worst dressed babes of this week - News
- B-town elated with NEWTON's Oscar entry however Maddy is jealous - News
- Confirmed: Varun Dhawan is part of Remo D'Souza's ABCD 3 - News
- Dutt's BHOOMI leads HASEENA Shraddha, but Rao's NEWTON surprises! - News
- Kareena, Shilpa, Tabu... 7 best dressed babes of this week - News
- Meet the designer duo behind Deepika Padukone's PADMAVATI costumes - News
- Ranveer Singh takes a selfie with Thug Aamir Khan - News
- Rishi Kapoor: Ranbir is a bachelor he can meet anyone - News
- Who tried to sabotage SECRET SUPERSTAR Zaira Wasim's career? - News
- Abhishek Bachchan, Rajneish Duggal, Vatsah Seth snapped at HASEENA PARKAR special screening - Picture Gallery
- Anil Kapoor and Prachi Desai snapped at the airport - Picture Gallery
- Arbaaz Khan, Malaika Arora Khan snapped at subarban hotel - Picture Gallery
- Babe Of The Day - Picture Gallery

   News Archives



A Fifth Quarter Infomedia Pvt. Ltd. site.