clear clear clear clear clear
clear
Movies
   Scoops & News

Amitabh Bachchan for a song!

Abid, Bollywood Trade News Network
Send to Friend

View Cheeni Kum Movie StillsAmitabh Bachchan has made millions and millions of rupees, endorsing products, and in the advertising market, he is certainly one of the hottest brands. Obviously, he doesn't come cheap... after all he pays income-tax that runs into crores.

However, one company, Zydus Cadilla, got brand Bachchan pretty cheap. By associating its sugar substitute brand, 'Sugar Free' with the film, CHEENI KUM, the company not only got a mention in the tag line of the film - A Sugar Free Romance - but also got the opportunity to use Bachchan in its publicity.

While others pay millions to get Bachchan on board, Zydus had to reportedly pay only Rs. 75 lakhs!


 
 

 More on Glamsham


- Yeh Ishq Hai from RANGOON is sheer poetry - News
- Babe Of The Day - Picture Gallery
- Aamir Khan to start filming for Rakesh Sharma's next? - News
- After Rahman, Shreya Ghoshal to spread magic in the biggest ever season of Royal Stag Barrel Select MTV Unplugged - News
- Amitabh Bachchan on changing trends in Indian Cinema - News
- Confirmed : Aditi Rao Hydari to play Sanjay Dutt's daughter in BHOOMI - News
- Deepika Padukone appears on The Ellen Degeneres Show - News
- Diana Penty in Nikhil Advani's LUCKNOW CENTRAL opposite Farhan Akhtar - News
- EXCLUSIVE: Bhawana Somaaya: Change is natural, life changes, so does cinema - News
- Exclusive: Priyanshu Chatterjee: I am not romantic at all - News
- Hrithik Roshan steps into Aamir Khan's shoes! - News
- Karan Johar's fan boy moment with George Clooney - News
- Release date of RUNNINGSHAADI.COM postponed - News
- Salman Khan gets clean chit by Jodhpur session Court - News
- Sunil Grover starrer COFFEE WITH D second trailer is mind blowing! - News

   News Archives

A Fifth Quarter Infomedia Pvt. Ltd. site.