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LAGAAN: India’s first Collectors DVD launched
Bollywood Trade News Network
LAGAAN is making its home video debut as memorable as the theatrical release. Last week, Aamir Khan launched the DVD for the first time in India. To mark the occasion and the Sixth Anniversary of the Oscar Nominated blockbuster, a limited special anniversary edition set was launched. The set released by Excel Home Videos contains DVDs of Lagaan and Chale Chalo and rare movie memorabilia, which are a first in the Indian Market. “LAGAAN is personally close to my heart .We have painstakingly endeavored to make the DVDs a collector’s item in the true sense of the word,” says Actor – Producer, Aamir Khan.
The set is uniquely packaged in a specially crafted wooden box. Each anniversary pack contains a special caricature of the LAGAAN team created by renowned artist Dhimant Vyas carved on it. There is also an exclusive 35 mm cinemascope filmstrip; especially hand-cut from the actual print of the movie giving everyone a chance to own the unique filmstrip, a striking set of rare collectible cards that take you through the special moments of the movie and a copper coin stamped with the character of ‘Bhuvan’. Additionally, the Collectible coin comes embedded in a card with a special message from Aamir Khan. The LAGAAN DVD is digitally mastered in brilliant crystal clear Dolby Digital and DTS 5.1 Surround Sound making it only the second Hindi film on DVD to have this technology to enhance the overall visual & audio experience.
There is also the regular DVD and VCD priced at 399 and 199 respectively. The DVD of LAGAAN is a treasure trove of extra features like deleted scenes and a never-before-seen song, ‘Re Bhaiyya Chhoote Lagaan’. The DVD of Chale Chalo - India’s first theatrically released feature-length documentary about the inspiring story of the creators of LAGAAN, also includes, The Spirit of LAGAAN: The Music… The Magic…, A curtain raiser to the music of LAGAAN and over 100 stills.
The DVD was unveiled amidst great fanfare by Aamir Khan accompanied by members from team LAGAAN including the Director Ashutosh Gowarikar, Actress Gracy Singh, Lyricist Javed Aktar and many of the cast members.