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MGM signs up with Excel Home Videos for India
Bollywood Trade News Network
MGM has signed up with Excel Home Videos for Home Entertainment in India. Member of the ‘Big 7’ studios that control the movie space worldwide, MGM is looking to expand its presence in the growing home entertainment market in India. Excel Home Videos controls the International Category in India with the largest market share (40%) and also has the largest movie catalogue in the country. It represents International studios like Walt Disney Home Entertainment, Twentieth Century Fox, Merchant Ivory Production, HIT, Shringar Films among others. Says M N Kapasi, “We are looking forward to partner with MGM in their cause, and also leverage our market standing with their catalogue strength and content quality.”
MGM, known for its famed catalogue of classic movies, have an unmatched collection with movies like Pink Panther Series, James Bond Series, Rocky Series, Clint Eastwood’s Dirty Harry Series and World War Classics among others. This year holds great promise in terms of new releases.
The partnership reflects the growth in the Home Entertainment segment in India that has been phenomenal in the recent past. Says M N Kapasi, “Notwithstanding the rampant piracy and the entry of new players, there has been a steady and positive growth in the sector. The market has grown at rate of 25% in the last 3 years.“