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‘Make-A-Deal’ at Fun Cinemas
Bollywood Trade News Network
E-City Ventures promoted Fun Cinemas announces the launch of its ‘Make-A-Deal’ programme for its loyal patrons beginning Monday, June 25 in Mumbai. This pioneering loyalty program will offer each member customized promotions based on their specific habits and preferences. This first-of-its-kind program combines the latest in technology and personalization and provides all customers a unique, Fun and redefined entertainment experience.
The ‘Make-A-Deal’ programme will keep all Fun Cinemas patrons in high spirits by giving them the opportunity to avail of this promotion under the already existing and popular Fun Rewards loyalty program. Make-A-Deal promises every card holder the freedom to create and avail of personalized promotions every time they walk into a Fun Cinemas. With over 200 unique promos, Fun Cinemas ensures that a customer is not offered the same promotion twice. Another unique add-on feature, the Make-A-Deal program gives patrons the benefit of receiving a mini-statement of their last 10 visits.
Elaborating on the programme, Mr. Vishal Kapur, COO – Operations, Fun Cinemas says “Fun Rewards loyalty programme is targeted for all our loyal members and focused to enroll new members by giving them instant & kitty benefits, whereas Make-a-Deal takes it to another level and focuses on every individual loyalty member by rewarding the most profitable customers. This programme is the first of its kind and hasn’t been practiced ever before in Indian entertainment and retail space-where a loyalty card is used to offer personalized promotions based on smart card analytics”.
The programme is designed using a patented (w)Rite Card and Active Promotions technology developed by GE Global Research Centre, Bangalore, which aims to deliver personalized promotions on a real-time basis to each and every member. Leveraging on their cutting edge research on Analytics and Delivery Technology for Loyalty Platforms of the future, GE Global Research designed and helped to operationalize this programme in line with Fun Cinemas Marketing and CRM strategy.
Adds Mr. Kapur, “Fun Cinemas has always believed loyalty to be the answer; we were the first multiplex in India to run a loyalty program based on instant benefits.” The programme will run only in Mumbai and will be subsequently implemented in all other Fun Cinemas locations in India in the near future.