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SET acquires the biggest Bollywood blockbusters
Bollywood Trade News Network
In a development that has major implications for the television industry, Sony Entertainment Television (SET) has bagged the global satellite rights to some of the biggest Bollywood blockbusters from the Eros group.
Popular big film entertainment is what viewers can look forward to as SET reveals its acquisition of some of the biggest movies of 2006 and 2007 - Lage Raho Munnabhai, Salaam-E-Ishq, Eklavya and the Aishwarya Rai-starrer Provoked (Hindi). SET has also acquired the rights for the yet-to-be released Namastey London (Akshay Kumar and Katrina Kaif), renowned adman R Balakrishnan’s debut directorial venture - Cheeni Kum (Amitabh Bachchan), Anurag Kahsyap's No Smoking (John Abraham and Ayesha Takia), David Dhawan's Partner (Salman Khan, and Govinda), Feroz Khan's Mahatma vs Gandhi and many more.
Mr. Kunal Dasgupta, CEO, SET India Pvt Ltd, said, “It gives me great pleasure to announce that we’ve bought the global satellite rights for some of the biggest Bollywood blockbusters of 2006 and 2007. These acquisitions underline our commitment of bringing the biggest and the best in entertainment to our viewers.”
“As a network, we have always stood for high quality, big-ticket entertainment. This acquisition deal reiterates that and will add further muscle to our already strong film library”, said Sneha Rajani, Business Head - MAX and Head - Acquisitions, SET Network.