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"KLSH will have a good release in UK" - Tanuj Garg, STUDIO 18
Bollywood Trade News Network
KYA LOVE STORY HAI was originally slated for release on April 06 but latest developments confirm that the film would now be arriving on April 20, a week before Yash Raj Films' biggie TARA RUM PUM, which is expected to open huge in both India and overseas.
How is STUDIO 18 [which is releasing the film in UK] gearing up for the challenge? "We've already confirmed our screens for KYA LOVE STORY HAI", says Tanuj Garg, Country Head, International Motion Pictures - UK & Ireland, Studio 18.
"I don't know about the situation in India but the UK doesn't work like that", he adds, "Every film has its own space and audience and if the audience takes on to something they will watch it irrespective. Take the recent example of 'Honeymoon Travels....'. Nearly 3 or 4 relatively bigger titles hit the screens in the weeks after 'Honeymoon...' but the latter still went on to gross nearly £125,000 on merely 14 screens and is still playing UK-wide. Moreover, multiplexes in the UK have screens varying from 8-15 making it possible for English and Hindi titles to comfortably co-exist."
Confident and practical as ever, the newly found STUDIO 18 continues to make wise moves yet again with this Tussshar Kapoor-Ayesha Takia starrer. Directed by debutant Lovely Singh and produced by N.R. Pachisia whose last Hindi release was Emraan Hashmi-Celina Jaitley starrer JAWANI DIWANI, the film has special attraction in the form of an item number ‘It’s Rocking’ filmed on Kareena Kapoor.