BIG 92.7 FM goes TA RA RUM PUM with Yash Raj Films…!
Bollywood Trade News Network
BIG 92.7 FM, India's biggest private FM network and the Radio initiative from Adlabs Films Ltd., announced its exclusive tie-up with none other than Yash Raj Films. Yash Raj Films has today, to its credit India's most enviable film catalogue – some of which have been the highest grossing films in the entertainment business.
BIG 92.7 FM will be the exclusive radio partner for one of their most eagerly awaited films TA RA RUM PUM, directed by Siddarth Anand of the SALAAM NAMASTE fame.
Yash Raj Films forthcoming film TARA RUM PUM stars Saif Ali Khan & Rani Mukherjee and is the story of one man, his love of cars & racing, and how he overcomes the obstacles that life puts in his way. It is the story of the human spirit and how it ultimately prevails, no matter how low life takes us, and how bleak the future seems.
BIG FM listeners, will have the opportunity to be in the lead on all the action around the movie with exclusive song premieres, behind the scenes tit-bits, interviews of the cast & crew and the entire superstar magic. There will be a weeklong build up prior to the launch of the music, on-air announcement of the arrival / release of the movie and music, behind the scenes gossip and interviews about the film. BIG FM will also be promoting the mega return for the year of the very successful musical duo Vishal & Shekhar along with their interviews and on the making of the music of TA RA RUM PUM. There will be a special 'Yash Raj Films' music countdown hosted by our very own celebrity RJ - Abhijeet Sawant reliving some of the most memorable songs of their films. On the day of the music release, BIG FM will be premiering one of the leading tracks of the film.
Speaking on the association, Mr. Anand Chakravarthy, National Marketing Head, BIG 92.7 FM, "We are extremely excited to join hands with one of India's most respected entertainment houses for such an initiative. We are approaching the association with the objective of delivering value to our listeners as well as the producers of the movie. Our effort is to create exciting content around the theme of the movie which will generate listener interest and thereby promote the movie far more effectively".
He further added, "TA RA RUM PUM is a movie based on the triumph of the human spirit over adversity, powered by the strength of family. It is around this theme that we are building our entire on air package, which allows for great listener involvement and content".
Given that the child protagonists are key in the movie, In addition to all the excitement lined up for our listeners, BIG FM will be also be creating specific content on air that will involve children, built around the theme of the movie.
According to Mr. Vijay Kumar, Head Yash Raj Music, "BIG FM with its reach and the listener share it commands was the ideal partner for Ta Ra Rum Pum. We are pleased with the plan presented to us by BIG FM and we are sure the clutter breaking ideas, the innovative campaigns planned and other interesting stuff centered around the Radio Station and movie, will surely make this tie-up a stand out, and will help both Radio Station and movie in capturing large audience share."