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UTV announces its collaboration with HP
Bollywood Trade News Network
UTV and Hewlett-Packard (HP) today announced their collaboration on one of the most comprehensive projects in the media & entertainment Industry in India. The alliance will enable HP to deploy information technology infrastructure and applications at UTV, to achieve cost advantages and derive significant business benefits in today’s burgeoning digital animation & media market.
Under the terms of the contract, HP will implement an Infrastructure that includes a strong portfolio comprising HP’s virtualized storage solutions, HP Blade servers, Workstations, proCurve and other IT services. This powerful IT infrastructure will aid UTV to cater to the demands of the Indian animation genre- both films & television programming
Says Jyotirmoy Saha, VP Animation Business Development, “With the growing demand for our services and our increasing market share in the Indian animation space, there was a clear need to ramp up our backend infrastructure to support our growth. HP helped create a highly robust and reliable IT infrastructure that could address the performance requirements of demanding animation applications. With HP, we now have a unified solution and support from a single vendor.”
UTV after evaluating several global vendors honed in on HP once they demonstrated the strength of the combined HP portfolio comprising storage, servers, workstations, ProCurve and services.
“We are pleased to have been selected by UTV, India’s leading media and Entertainment Company. Our technology will help build an infrastructure that is highly scalable to meet the rapid growth at UTV,” said Hemant Tiwari, Director Enterprise Servers & Storage, HP India. “This collaboration further showcases HP’s domain expertise in providing customized solutions to the growing animation & media industry in the country with its powerful end-to-end solutions”.
Media and entertainment is an emerging industry and has significant growth potential in India. Says Pankaj Mathur, Segment Manager M&E for HP India, “We see tremendous potential in this segment for HP. As a leading provider of IT solutions, HP brings significant domain expertise to the media and entertainment segment that enables customers to scale their existing environments. You will see us playing an active leadership role in this segment”. HP will soon be announcing a series of events to showcase its end to end portfolio of technology solutions to support the growing needs of the M&E segment.