Percept launches Percept Talent Management
Bollywood Trade News Network
Percept Holdings and Lachlan Murdoch’s Illyria Pty Ltd. (Australia) launches a new initiative in the business of talent management - Percept Talent Management (PTM). Percept Talent Management will represent exceptional creative and technical talent in the fields of motion pictures, television, fashion, music, sports and branded entertainment.
The company foresees an estimated top-line of INR 1 Billion in the first year, and it is forecasted to grow to INR 3 Billion within 24-30 months of operation.
This initiative signifies a paradigm shift in the business of Talent Management in the Indian sub-continent. Percept Talent Management marks a confluence between creating, inculcating and promoting ‘Talent’ in every sense of the word and will manage the entire spectrum of all marketing, financial, administrative and other needs for the Talent in the media and entertainment space.
PTM will be a 360-degree model covering all aspects of exposure possible for a Talent. PTM will acquire Talent across all genres and provide value offerings in key management areas like Legal, Financial, Tax, Wealth, Health, Diet, Image and Social Responsibility needs, while also looking after their Professional Contracts, Digital Domain, Publishing, Merchandizing, Media Tie-ups, BTL Events, PR and Grooming, Relationship Management and Endorsements.
Said Mr Harindra Singh, Vice-Chairman & Managing Director, Percept Holdings, “PTM is India’s first and only 360-degree Talent Management Company that will address the huge demand and supply gap in the industry, by providing effective and efficient turnkey solutions. We will fully back this venture with all our expertise and resources from across the globe to ensure its success.”
PTM has been instrumental in creating various Brand-Celebrity Associations including Amitabh Bachchan for Rin, Rani Mukerji for Nestle Munch, Shah Rukh Khan & Sachin Tendulkar for Airtel, Priyanka Chopra for Tag Heuer, Preity Zinta for Head & Shoulders, Hrithik Roshan for Hero Honda, Kareena Kapoor for Citizen watches and L’Oreal, Mallika Sherawat for 7UP, Sourav Ganguly for Tata Indicom, Yuvraj Singh for Microsoft, SBI Cards, Parachute, Seagrams, Sreesanth for Nike, Catherine McQueen, Nagesh Kukonoor, David Dhawan and Madhur Bhandarkar amongst others.
Adds Mr Lachlan Murdoch, “The media industry here and around the world is driven by its creative talent. After more than a decade of involvement in the Indian Media Business, I am very pleased that my company – Illyria’s first Indian investment leverages the great depth of Talent resident here through this partnership with Percept Holdings. I have great faith that Percept Talent Management will effectively serve its clients and grow into a significant force in the Indian Media landscape.”
Says Mr Shailendra Singh, Joint MD, Percept Holdings, “PTM will adopt an aggressive, forward-looking strategy towards continued growth to manage all needs for the Talent in the media and entertainment space, covering all aspects of exposure possible for the Talent. With the infrastructure available within the aegis of the Percept umbrella, PTM will bring in the expertise required to boost and enhance the Talents’ Brand Image. PTM will also continue to seek out new opportunities in the rapidly changing media and digital landscape while providing unparalleled service to their clients.”
Ms. Vinita Bangard, COO, Percept Talent Management, says, “The main objective of PTM is to identify, acquire raw Talent, and give them the professional edge needed to catapult their career. PTM handles their Talents as 'BRANDS' and thus create a Brand Buzz through communication increasing Brand visibility.”
PTM will also create a PTM Literacy initiative, wherein the company will draw upon from all areas of the agency’s distinguished clientele and assist groups in engaging the ideal guest speaker for their events. PTM will aim to entertain and engage audiences at universities, corporate events, business conventions, panels, fund-raisers and numerous other private and public events around the globe.
PTM’s roster of Talent includes Film Talent - Priyanka Chopra, Neetu Chandra, Randeep Hooda, Kunal Khemu, Shreyas Talpade, Sandhya Mridul, Anousha Dandekar, Vidyut Jamwal, Mohit Chadda, Alyy Khan, Vivana; Sports Talent - Kapil Dev, Sourav Ganguly, Yuvraj Singh, S Sreesanth; Music Talent - Zila Khan, Strings.