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Shemaroo takes Indian Animation International

Bollywood Trade News Network
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GhatothkachShemaroo Entertainment Pvt. Ltd. is setting a remarkable milestone for the Indian Animation Industry at the Cannes Film Festival with 'GHATOTHKACH – Master of Magic'. GHATOTHKACH is the 1st Animation Feature Film from India that is being aggressively promoted at a world stage like Cannes Film Festival pre-release.

Shemaroo has geared itself up with a full-fledged promotion for GHATOTHKACH at Cannes. Shemaroo's booth showcasing various products is primarily focusing on GHATOTHKACH, with large posters, cutouts and audio-visual promotions. There is also an exclusive GHATOTHKACH Kit for Cannes film festival. This kit is inclusive of an aesthetic folder with the following GHATOTHKACH merchandise: Note Book, Mouse Pad, Show Reel, Calendar and Flier. These kits are created for potential buyers, distributors and business associates in order to position this animated film as an International Caliber Product, and not just another Indian Film.

In the India Pavilion at Cannes, Shemaroo has put up a huge Wall-size Display of GHATOTHKACH. They have also promoted this animated movie through advertising in leading International Magazines like Hollywood Reporter and Variety. Hiren Gada, Vice President of Shemaroo Entertainment says, "We are looking to tap, the potential new audiences in the International Market and promote 'Ghatothkach – Master of Magic' through innovative positioning. We are already seeing a lot of interest in Ghatothkach. We are hoping to be able to create a wider global market for Indian animation."

Smita Maroo, Vice-President, Animation Division at Shemaroo Entertainment says, "With all these and more ' Ghatothkach – Master of Magic', is bound to leave a mark at Cannes and reach out to the Global Masses across miles".

Shemaroo is working on various International tie-ups for Ghatothkach and looking forward to have an International release beyond its India centric one. The movie is made with a universal appeal for global viewers and will have an International English dub track. Shemaroo is clear of their stand that 'Ghatothkach – Master of Magic' is not only for the Indian masses but also for International audiences.

Shemaroo has certainly positioned their animated film 'Ghatothkach – Master of Magic' very prominently at this world's most attributed film festival. With Ghatothkach, Indian Animation will definitely take a new leap and see the dawn of different possibilities soaring.

Ghatothkach – Master of Magic is India's first feature-length 2D 'Bollywood – Ishtyle' musical film for the entire family. The Story of Ghatothkach – son of Bhim and Hidimba – lovingly called "Ghattu" and his magical escapades, is an interesting chapter from our rich heritage. It is a story that has magic, action, romance, comedy, fantasy and is complete with foot-tapping songs.


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