It is a well known fact that the world rights of Farah Khan's, Shah Rukh Khan, Deepika Padukone and Arjun Rampal starrer, OM SHANTI OM, have been bought by EROS International. Though the general belief is that the 'Diwali' extravaganza will be distributed by EROS, both in India and the overseas, that is only partly true.
As per distribution sources, EROS will distribute the movie in the Overseas (almost fully), whereas in India, it has sold the distribution rights for many circuits. While Rajshri Pictures will distribute it in C.P. Berar, Shree Ashtavinayak Cine Vision Ltd. has procured the rights for Gujarat, Saurashtra and Thane.
Rajshri and Shree Ashtavinayak are big names in filmmaking themselves and the above mentioned deals show their confidence in OM SHANTI OM.