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Shilpa Shetty's perfume raises more than Rs. 12 lakh at charity auction
November 6, 2007 7:04:00 PM IST Bollywood Trade News Network
Shilpa Shetty's recently launched perfume S2 raised an amazing 15,000 Pounds Sterling (more than Rs. 12 lakh) for charity, at a special auction held in the UK last week. The proceeds from the event will be going to 'Anamika'; a charity organization for underprivileged children in India.
Fashion tycoon Danni Passi purchased the fragrance in the auction, while Shilpa attended the event to lend her support to the cause. It can be noted here that the 15,000 pounds bid by Passi, surpassed the 9,000 pounds mark raised by Shilpa at British MP Keith Vaz's charity event last June.
Shilpa's publicist Dale Bhagwagar said, "She is thrilled that her perfume has managed to raise this amount for charity. What's remarkable is that the sum raised from auctioning the S2 perfume topped other auction items, including a diamond and ruby necklace and a Cartier watch."
The proceeds will be used towards restoring to underprivileged Indian children, their basic rights to survival, protection and development.