A month back there was a lot of fanfare around Madhuri Dixit's comeback film AAJA NACHLE. Now it is barely a fortnight to go for the film's release and there is absolutely no buzz in the film's promotion.
Yash Raj Films' principle / strategy of under promoting their films is all fine but somehow for a project like AAJA NACHLE, a much better plan was the need of the hour.
With OM SHANTI OM and SAAWARIYA hogging all the limelight, JAB WE MET and BHOOL BHULAIYAA still going strong and GOAL & DUS KAHANIYAAN looking terrific, there hardly seems to be any built up towards the 23rd November release of AAJA NACHLE.
Now would there be some increment in heat for the film in days to come before December releases like Aamir Khan's TAARE ZAMEEN PAR and Akshay Kumar's WELCOME take center stage?