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NDTV launches its Hindi General Entertainment Channel

November 14, 2007 8:04:12 PM IST
Bollywood Trade News Network
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Mr. Sameer Nair, CEO, NDTV IMAGINENDTV Imagine Ltd. today announced the launch of its Hindi general entertainment channel. With an engrossing line-up of fresh and distinctive programming, the channel, also christened NDTV Imagine will go on air in January 2008 and is targeted at the entire television viewing audiences, from 6 to 60 across all demographics.

With the launch of the new channel, NDTV Imagine makes a promise to Entertain and Delight audiences with show concepts that are absolutely fresh. The channel will offer programming across genres, ranging from light-hearted family soaps to period dramas and from high voltage music and dance entertainers to the most glamorous events in the entertainment business.

NDTV Imagine is spearheaded by Sameer Nair, a seasoned media professional with over 20 years of experience in the media and entertainment industry. The management team is further strengthened by experienced professionals from the media business, which include Shailja Kejriwal, EVP- Content; Harsh Rohatgi, EVP- Revenue Management and New Ventures; Manoj Vidwans, EVP- Marketing, Research and Communication; Gaurav Gandhi, EVP- Business Operations and Ancillary Revenues and Kuljeet Singh, EVP- Broadcast Services and Facilities. The multi-faceted film director Karan Johar is a creative consultant and brand ambassador to this initiative.

Mr. Sameer Nair, CEO , said, "In this competitive environment, the launch of NDTV Imagine heralds the return of the GEC, the return of family entertainment for the Entire family… bringing fresh ideas and concepts into Indian living rooms and once again, bringing the entire family together to watch television. "

Commenting on the launch of NDTV Imagine, Dr. Prannoy Roy, Chairman, NDTV said, "This is a proud moment for us at the NDTV Group. The launch of this new channel is our next big leap towards our stated objective of becoming a global media power house. I believe that Sameer and his team will deliver on the promise and the programming, making NDTV Imagine the new entertainment destination for television viewers across the country."

Adds Mr. Nair, "We hope our shows will speak for themselves. We have new ideas and we are working with the best production houses and the finest talent in the business. It is an exciting, explosive combination and we hope to create our best work yet."

NDTV Imagine has partnered with the country's leading production houses to offer the very best in Hindi entertainment. The channels' production partners include Sagar Arts, Hats Off Productions, Rajshri Films, SOL, Sphere Origins, Endemol India, Synergy Adlabs, DJ's A Creative Unit amongst others.

NDTV Imagine will hit TV screens in January 2008. The launch will be backed by a spectacular marketing campaign across multiple media and consumer touch points all over the country... the biggest of the season.

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