Those familiar with the happenings in Bollywood, especially in the distribution/exhibition sector will remember how the multiplexes were humbled by the Chopras during the time of FANAA, DHOOM:2 and other Yash Raj films. They forced the multiplexes to give higher revenue share than that given to other producers (and rightfully so!), due to the enviable track record of their banner.
However, 2007 has not been as good for the Yash Raj films, as compared to the last few years. While CHAKDE! INDIA did superbly at the multiplexes, their other two ventures, JHOOM BARABAR JHOOM and LAAGA CHUNARI MEIN DAAG were duds and entailed heavy losses. Even TA RA RUM PUM drew crowds, but mainly in the multiplexes of Bombay.
The above being the case, the multiplexes feel that it is now their turn to dictate terms to the Chopras. In fact, as per trade and distribution inputs, many multiplex owners/chains are contemplating about forgoing their forthcoming venture, AAJA NACHLE, but that, in case Yash Raj act tough again!