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B4U Music and TinselVision sign major digital content deal

November 23, 2007 6:58:42 PM IST
Bollywood Trade News Network
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TinselVision, a premium online video-on-demand (VoD) destination serving South Asian entertainment fans outside the Indian subcontinent, announced today it will offer about 500 hours of Indian and Bollywood music videos and programming from B4U Music.

B4U currently delivers Bollywood music videos, "Indipop," and music programming over nearly 10 different satellites to audiences in more than 100 countries including the US, UK, Europe, the Middle East, Africa, Canada and India. B4U Network and their B4U Music division are, by all measures, at the forefront of the Indian music broadcasting industry. The deal with TinselVision provides yet another premium television network content provider with potentially huge opportunities for new online audiences and increased overseas receipts.

"Our consistent investments of time and resources into developing a strong relationship with B4U senior management has been time very well spent," says Chase Weir, Chairman & CEO of TinselVision, adding "Sunil Rohra and his team at B4U clearly have their fingers on the global pulse of Indian music entertainment fans. We look forward to a long and rewarding relationship as we extend their presence and practice in our target markets."

Speaking of the partnership and agreement, CEO of B4U Networks, Sunil Rohra, offers, "We have been visiting with the TinselVision principals now for nearly a year. This is a very able and expertly guided venture with huge marketplace promise and, truly unique talents for building trusted partnerships. We look with real anticipation for the fruits of our contributed value and their tireless labors in convergence media."

The deal with B4U marks TinselVision's fifth major deal to bring content from India's top movie producers and music houses entertainment to the Web. Over the past few months, the company has announced numerous tie-ups with other channels and studios.

"We are rapidly closing the circle on our 360 degree content strategy," adds Pankaj Bhushan, VP of S&M for the company and, the executive who negotiated the license. "Our subscribers now have more than just the best India produces in television and film, and premium, free titles and infotainment. With B4U Music, and news to follow shortly, we add the best in music programming as we become the online entertainment destination for Bollywood and Indian entertainment."

TinselVision will announce additional content agreements in the coming days as the US-based Indian-centric venture prepares for its beta services premier and exclusive launch party in Bollywood.


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