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Shahrukh Khan, M S Dhoni play Bhai-Bhai
November 28, 2007 12:19:29 PM IST Bollywood Trade News Network
The ad industry will be seen at its snazziest best in the coming days. King Khan (Shahrukh Khan) and the Swashbuckling Mahendra Singh Dhoni are coming together for the first time in a commercial for consumer durables giant Videocon. Videocon has presented both the popular youth icons new avatars.
With SRK turning out in Indian colours and Dhoni lighting up the set in a glittering gold costume, the roles of both the superstars were reversed. The theme flows with an interesting plot where both the stars play the role of Bhai-Bhai in the film.
Describing the strategy at Videocon Industries, Mr. Jyoti Shekhar, VP Marketing says, 'Videocon has created magic by bringing both the super stars together on a single platform to create a unique campaign. The core idea of the campaign is to celebrate the spirit of success – no matter the role life gives you, always play it big and emerge as a champion.'
Videocon has strategically managed both the brand ambassadors to ensure brand connect with the younger audience with the help of this new commercial. Apparently, Shahrukh and Dhoni's chemistry was very visible on the sets and they enjoyed a lot by changing their real life roles.
Conceptualized by Ogilvy and Mather (O&M), Videocon's brand communication partner the film is scheduled to air in the last week of November.