In an attempt to introduce different genres of films to their patrons, Cinemax this time associated with a movie which uncovers the darker side of 'Sting Operations'. This movie with the catchy title IT'S BREAKING NEWS was not only premiered at Cinemax, Versova but the event was complete one as it included the music launch of this realistic movie as well.
This lavish music launch was a complete 'Red Lounge' affair with the lead actress Koel Puri strutting in with her father - Anil Puri, Vinay Apte along with an overflowing parade of celebrities who stepped in to support this offbeat flick. The magnificent premiere was followed by an equally spectacular music launch!
Cinemax has emerged as the most popular destination for hosting extremely hi-profile premieres and lately has also been responsible for introducing the audiences to the melodious tunes of various Bollywood movies.
Mr. Devang Sampat, Vice President, Marketing & Programming, CINEMAX , said, "Cinemax has always showcased good, significant and quality cinema in the past so we couldn't resist premiering this excellent movie which covers the dark side of the various sting operations and unfolds the power the media holds in this generation. By hosting the music launch and the premiere both we aim to ensure complete involvement from our side and full support of a project such as this."